Social Media Marketing - Bluffton - Spartina

    Spartina
    Spartina Bluffton

    1 week ago

    Description
    LOCATION: On-site in Bluffton, SC (Hybrid Office Schedule)
    ROLE OVERVIEW
    The Social Media Marketing & Digital Content Manager is responsible for shaping and executing our digital voice across social platforms while driving brand awareness, engagement, and conversion. This role blends strategic planning, content creation, community management, and performance analysis to ensure our brand shows up consistently, creatively, and authentically across all digital touchpoints.
    This position is ideal for a highly creative, detail-oriented marketer who understands storytelling, trends, and the retail customer journey-and knows how to turn content into measurable results.
    KEY RESPONSIBILITIES
    Social Media Strategy & Execution
    • Develop and execute a comprehensive social media strategy aligned with brand, marketing, and business goals
    • Manage daily posting across platforms including Instagram, Facebook, TikTok, Pinterest, and others as relevant
    • Own the social content calendar, ensuring timely, seasonal, and campaign-driven storytelling
    • Stay ahead of social trends, platform updates, and best practices to keep content fresh and relevant
    Content Creation
    • Create high-quality, on-brand digital content including photos, short-form videos, reels, stories, graphics, and captions
    • Capture and edit content in-house and on location (stores, events, shoots, behind-the-scenes, etc.)
    • Collaborate with creative, merchandising, retail, and e-commerce teams to align messaging and visuals
    • Maintain brand voice, aesthetic, and tone across all platforms
    Community Management
    • Actively engage with our audience by responding to comments, messages, and tagged content in a timely and brand-appropriate manner
    • Foster community relationships with customers, brand advocates, and influencers
    • Monitor sentiment and feedback to identify opportunities, trends, or potential issues
    Campaigns & Partnerships
    • Support and execute product launches, promotions, store openings, events, and brand campaigns across digital channels
    • Support Affiliate, Influencer, and Paid Social Marketing Agency as needed
    Analytics & Reporting
    • Track and analyze social performance metrics including engagement, reach, growth, and conversions
    • Prepare regular performance reports with insights and recommendations
    • Use data to refine content strategy and improve results over time
    Qualifications & Experience
    • 3-5 years of experience in social media marketing and digital content creation (retail, lifestyle, or fashion brand preferred)
    • Strong understanding of major social platforms, trends, and algorithms
    • Proficiency in content creation tools (Adobe Creative Suite, Canva, CapCut, or similar)
    • Experience with social media scheduling and analytics tools
    • Excellent writing skills with a strong grasp of brand voice and storytelling
    • Ability to manage multiple projects, deadlines, and campaigns simultaneously
    Skills & Attributes
    • Creative thinker with a strong visual eye
    • Highly organized and detail-oriented
    • Comfortable working both independently and cross-functionally
    • Adaptable, proactive, and trend-aware
    • Passionate about brand building and digital storytelling
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Social media marketing