- Owns above-brand capability building efforts, including ownership of medium-term strategy development/execution, and ensuring operational alignment with the broader teams goals and objectives.
- Responsible for developing and maintaining omnichannel and digital marketing strategies (Omnichannel Blueprints) aligned to the strategic imperatives of the Brand. Authored in close partnership with Digital Lab Brand Leads.
- Serve as Strategic Product Owner for key Digital Lab Strategic Capabilities, examples below. This includes developing and maintaining playbooks, enterprise views, and roadmaps for the application of these capabilities into and across brands.
- Omnichannel Blueprints (inclusive of Journey Design), Next Best Action (NBA) / Veeva Suggestions, Audience Management, Omnichannel Reporting / Measurement, Personalization, Content Velocity, Interactive Sales Aids (ISAs), etc.Consult into cross-functional working teams that drive omnichannel marketing aligned to the overarching blueprints of the brand. Provide subject matter expertise across digital and omnichannel marketing. Key teams include:
Brand Pod Teams. Cross-functional teams responsible to drive omnichannel business as usual (BAU) for the Brand. Inclusive of the Digital Lab owned execution and other functions like MABI, Performance Operations, etc.
Innovation Pod Teams. Cross-functional agile teams dedicated to develop and test a single minimal viable product (MVP) use-case meant to deliver impact toward a critical brand need. (Innovation Pod Teams are called Digital Brand Teams (DBTs) for commercial brands, and Patient Services Innovation Teams (PSITs) for patient services projects.)
Lead a high performing team of Omnichannel Strategic Capabilities Strategists who are responsible for the management and oversight of omnichannel and digital marketing strategies to ensure capabilities are being effectively implemented across brands.
Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
QualificationsCompetencies and Qualifications
- 10+ years of relevant digital marketing or omnichannel marketing leadership experience developing strategic approaches to drive growth, improve customer experience, and/or increase operational efficiency
- BS/BA required in marketing, analytical or relevant degree; MBA a plus.
- Deep experience with digital / multichannel / omnichannel marketing, including: websites, email, social media, mobile media, search, display, etc. Including measurement and optimization of these programs and tactics.
- Preferably within Pharma, agency, or brand.
- Experienced in developing strategic documents, serving as consultant and SME, running workshops, etc.
- Success leading and motivating cross-functional teams to accomplish a common goal on aggressive timelines; experience leading or working within Agile, sprint-based teams a plus
- Manage change to bring functions together around the needs of the customer and creating networked, connected teams that break down silos
- High digital acumen, with experience partnering with analytics and technical teams to launch new or improved digital initiatives
- Able to prioritize competing priorities to ensure deadlines are met and operate with a sense of ambiguity
- History of delivering large-scale projects on-time and on-target to key performance metrics
- Strong communication skills and ability to manage & integrate input from multiple stakeholders
- Inquisitive nature with a strong test & learn attitude with a passion for continuous improvement
- Proven experience presenting to and influencing senior executives across the enterprise
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: - The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our short-term incentive programs.
- This job is eligible to participate in our long-term incentive programs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion, consistent with applicable law. AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
Omnichannel Strategic Capabilities Director - Mettawa, United States - AbbVie
Description
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
Digital Lab Omnichannel Strategic Capabilities Director Job Description
The AbbVie Digital Lab is transforming marketing at AbbVie, accelerating smarter healthcare, with a mission to transform the way we drive impact by designing and delivering the best insight-driven customer experiences.
The Omnichannel Strategic Capabilities Director within the Digital Lab serves as a digital and omnichannel marketing strategy expert and strategic capability owner across AbbVie brands. They are also responsible for managing a team of Omnichannel Strategic Capabilities Strategists.
Key Responsibilities