Senior Product Marketing Manager - Franklin - Genus AI

Description

About Genus AI

Genus AI is building the next generation of dynamic product advertising. Our platform powers modern e-commerce brands by managing product feeds, enhancing product creative with AI-driven templates, and optimizing performance across all major ad platforms. Today, we generate over 20 million product images monthly, influence over $0.5 billion in e-commerce revenue annually, and are trusted by leading global brands.

As we grow into our next stage, we are looking for a Senior Product Marketing Manager who will own the narrative, shape our go-to-market strategy, and help define a new category in AI-powered e-commerce performance.

Role Overview

You will be the first dedicated Product Marketing hire, building the discipline from the ground up. This is a highly strategic and hands-on role. You will craft messaging, shape GTM motions, lead product launches, elevate our brand story, and arm sales with powerful content. You will work directly with leadership, product, sales, and customer success to bring clarity, consistency, and excitement to how we communicate our platform's value.

You will be responsible for establishing Genus AI as the category leader in AI-powered Dynamic Product Ads.

Key Responsibilities

1. Positioning & Messaging

• Own the development of a compelling category narrative for AI-powered dynamic product advertising.
• Build and maintain messaging frameworks for ICPs, personas, verticals, and feature sets.
• Translate complex AI, creative automation, and performance optimization capabilities into clear, differentiated value propositions.
• Ensure consistency across website, sales collateral, product, marketing, and leadership communications.

2. Go-to-Market Strategy & Launches

• Define and run GTM plans for new product releases, features, and templates.
• Partner with Product to influence roadmap based on market and competitive insight.
• Create structured launch tiers and a repeatable launch engine across channels (website, email, webinars, PR, partners).

3. Sales Enablement

• Build and maintain a library of sales assets: pitch decks, one-pagers, ROI calculators, demo scripts, competitive battlecards.
• Train sales and customer success teams on positioning and talk tracks.
• Build content that improves win rates and reduces sales cycles.

4. Research & Insights

• Lead competitive intelligence: Smartly, Feedonomics, Socioh, Marpipe, ROI Hunter, etc.
• Conduct customer interviews and insight programs to extract value stories and shape roadmap and messaging.
• Build deep understanding of e-commerce marketing, product feeds, and DPA ecosystems.

5. Content & Thought Leadership

• Create flagship product content:
• Case studies & customer stories
• Product deep-dives
• Benchmark reports
• "State of DPA Creative" reports
• Partner closely with founders on thought leadership, market education, and category creation.

6. Cross-Functional Leadership

• Act as the connective tissue between product, marketing, sales, and leadership.
• Drive clarity around who we sell to, why we win, and what differentiates us.
• Bring structure, rigor, and repeatability to GTM operations.

What Success Looks Like (6–12 Mo)

• Clear, compelling narrative across the website, sales materials, and marketing.
• 3–5 new world-class case studies published.
• A tight ICP + persona system adopted across GTM.
• Launch engine in place and functioning.
• Sales conversion rates improved through better positioning and collateral.
• Competitive battlecards used consistently during sales cycles.
• Benchmark report or whitepaper shipped and driving inbound.
• Genus AI brand recognized as category leader in AI-enhanced DPAs.

Requirements

Required Experience

• 5–8+ years in B2B SaaS Product Marketing, ideally in:
• MarTech / AdTech
• E-commerce platforms
• Creative automation
• AI/ML tooling
• Experience building PMM foundations from the ground up.
• Demonstrated success in GTM launches and narrative development.
• Deep familiarity with the buyer journey in mid-market and enterprise SaaS.
• Proven ability to translate technical products into differentiated messaging.
• Strong cross-functional leadership working with Product, Sales, and Marketing.
• Portfolio of sales assets, launch plans, and content pieces showcasing past work.

Preferred (Nice to Have)

• Experience with Meta DPAs, templates, product feeds, or catalog-based advertising.
• Experience in high-velocity growth SaaS (Series A–C environments).
• Background in growth marketing or paid social.
• Strong writing samples (case studies, positioning docs, whitepapers).
• Video storytelling and creative production experience.

Benefits

Why Join Us

• Shape the narrative and category for a product with real traction and massive potential.
• Work with a world-class founder team with deep expertise in AI, creative automation, and ecommerce performance.
• Own PMM strategy end-to-end with meaningful impact.
• Join a fast-moving, innovative environment where your work directly moves revenue and brand perception.
• Competitive compensation, equity, and the opportunity to define how the next generation of ecommerce ads are built.