Campaign Manager, Social - Chicago, United States - PlatformGSK

Description

Job Description

Job Description Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe alongside Publicis Communications, Publicis.
Sapient and Publicis Healthcare.

Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation.

Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Job Description

The Campaign Manager is responsible for developing all elements of a paid media plan strategy all the way through flawless activation in-platform.

The Campaign Manager must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies.

They will have a keen understanding of paid social and how to leverage various ad types and objectives to drive results.

Responsibilities

Strategy:
Assist in overarching paid social media strategy development for top tier clients
Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval
Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients
Manage social campaign budgets, including media authorizations and management of billing reconciliation process in Prisma
Interact daily and maintain rapport with digital media publishers and clients
Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.
Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
Other responsibilities as assigned

Activation:
Primary owner of paid social campaign trafficking, optimization, troubleshooting and reporting for account portfolio
Provide consistent optimization of paid social campaigns to exceed client expectations
Create and monitor advertising campaigns using platform UI's across various paid social media channels including Meta, Twitter, LinkedIn, TikTok, Pinterest, and Snapchat
Recommend, implement and report optimization recommendations for performance improvements.
Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals
Monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations
Ensure proper internal tools are utilized for lifecycle of social campaign from flawless launch through timely billing
Brainstorm and implement new ways to improve advertising and engagement on Meta, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat for clients
Manage internal and external communication during all phases of an active social campaigns lifecycle
Actualize and claim spend on the monthly basis and work with the finance team on delivering invoices when needed
Qualifications

Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study
1-2 years experience in social media, advertising or related field
Experience with various planning and campaign management/ad serving tools and technology (Nielsen, comScore, MRI, MediaTools, DCM)
Experience with various social platforms (Meta, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat) a plus
Experience analyzing data and market research
Familiarity with basic accounting/ math principles; basic statistical analysis experience is a plus
Must be a self-starter, with strong media agency planning and organizational skills
Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Strong time-management and organizational skills
Strong written and verbal communication skills with the ability to present to peers and clients
Proven ability to develop and maintain strong professional relationships with colleagues and vendors
Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes

Additional Information

All your information will be kept confidential according to EEO guidelines.
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