Vice President, CRM - Irving, TX
1 month ago
Job summary
We are seeking a dynamic and strategic Vice President of CRM & Lifecycle Marketing to lead Signet's enterprise approach to customer retention, loyalty and personalized engagement across Kay Jewelers,Zales,Jared,and our family of brands.This leader will shape how we build lasting customer relationships — maximizing lifetime value through data-driven lifecycle programs ,omnichannel communications ,and next-generation personalization.This position is a hybrid role and requires the ability to work onsite at our Dallas Support Center.
Responsibilities
- Develop and lead a multi-brand CRM strategy that deepens relationships increases retention maximizes lifetime value.
- Design the full customer lifecycle from onboarding engagement to loyalty win-back advocacy.
Job description
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