Social Media Manager - Lehi
1 day ago
Job description
Social Media Manager
$90,000 - $120,000
Hybrid - Utah County
M - F Business Hours
Join the Revolution in Premium Meats
True Nature Meats Co. is a bold, new direct-to-consumer startup backed by a billion-dollar industry leader. Were shaking up the market with chef-curated, pre-cooked meats delivered to your door at grocery store prices. Our potential is limitless, and were seeking a proactive, sharp, and assertive Social Media Manager to join our dynamic team and drive our brands digital presence to new heights.
Our social presence is key to our growth and is ready to be taken to the next level. We need an exceptional leader to step in ASAP and transform it.
About the Role
We're seeking a talented, on-camera-savvy Social Media Manager to own our content strategy and become the authentic voice (and face) of our brand.
This isn't about being a polished influencer. We're looking for a relatable, genuine person who embodies fun, witty, engaging energy (never crude or forced). You'll create beautiful, high-conversion content that shows how our meats make everyday life easier and more delicious – from quick family dinners to gatherings, camping trips, and beyond.
Initially, you'll be hands-on in front of the camera, comfortably sharing real-life moments (cooking at home, perhaps including a family/spouse in natural ways). This role will evolve as we grow – transitioning more content to ambassadors, partners, and models – but right now, we need someone in-house to build authentic momentum quickly.
Key Responsibilities
- Develop and execute a social media strategy focused on platforms like Instagram, TikTok, Facebook, and Pinterest to drive engagement, community growth, and sales.
- Create and produce highly engaging, visually stunning content (Reels, Stories, posts, videos) targeting moms, families, and women – highlighting pain points like busy schedules, healthy meals, and family connection.
- Appear on camera authentically and confidently to demonstrate real-life uses of our products (in the kitchen, at gatherings, outdoors, etc.).
- Plan, schedule, and post content calendars; monitor analytics to optimize what converts best in the female/mom space.
- Manage community interactions, respond to comments/DMs, and foster a warm, loyal audience.
- Collaborate on paid social campaigns, influencer partnerships, and cross-functional initiatives.
- Track performance metrics and report on growth, engagement, and ROI.
Who We're Looking For
- On-Camera Comfort: Genuinely at ease being the face of the brand – warm, relatable, and natural on video. (This is essential – no awkward or "cringe" vibes; think aspirational yet approachable mom energy.)
- Content Expertise: Proven track record creating high-performing content for female/family audiences. You know the language, visuals, hooks, and pain points that drive shares, saves, and conversions.
- Social Media Savvy: Deep knowledge of algorithms, trends, and best practices (especially Instagram/TikTok). Experience growing accounts and driving results for food/consumer brands is a big plus.
- Personality Fit: Engaging, fun, witty, and positive – the kind of presence that makes followers feel inspired and connected.
- Location Requirement: Must reside in Utah County or be fully committed to regular office commutes.
- Experience: 3+ years in social media management/content creation, ideally in food, lifestyle, or family-focused brands. Portfolio of on-camera work required.
Why Join Us Now?
- Urgent impact: Step in and own a pivotal role during our exciting scaling phase.
- Competitive pay with meaningful bonus potential tied to performance.
- Be part of a mission-driven team redefining convenient, clean family meals.
- Opportunity to shape (and star in) our brand story from the ground up.
If you're ready to join a team that's redefining the meat industry and build a community that resonates with food lovers everywhere, we want to hear from you Apply now and lets create something extraordinary together.
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