Paid Media Manager - Port St Lucie, United States - Emerging Blue Jobs

Description

Job Description

Job Description

Paid Media Manager

About the Role

Our client is seeking a Paid Media Manager or Senior Paid Media Manager (title dependent on experience) to execute campaign strategy for customer acquisition and revenue growth through strategic campaign ideation, creation, and ad operations.

This person must have a scrappy mindset, be comfortable with ambiguity, and have a boundless curiosity to learn and grow.

The Paid Media Manager will report to the CMO.

They are looking for a versatile Paid Media Manager to help their team efficiently scale existing paid acquisition channels, launch new channels to diversify their marketing mix, and drive strategy.

The ideal candidate has a deep background in Facebook ads and Excel.

Familiarity with one or more of the following acquisition channels is preferred:
Tiktok ads, Pinterest ads, Native ads (Outbrain, Taboola).

Key Responsibilities

Oversee key digital channels including Facebook, TikTok, and Pinterest
Submit creative requests to video editor and write script for UGC briefs
Manage execution, ideation, briefing, optimization, reporting and testing into new channels
Develop hypotheses and run varying tests on campaigns to improve incremental performance
Grow new customers and revenue, on an ROI+ basis, hitting growth and CAC targets
Test and think outside the box with existing and new channels They invite innovative thinking
Conduct weekly and monthly reviews of KPIs and digital marketing initiatives. Report findings to the team with plans on where to go next
Requirements

3+ years running Meta ads
Experience submitting creative requests or writing scripts
Advanced knowledge of Excel

Metrics-focused; able to analyze data and report on key KPIs such as: CPS, CPL, CAC, LTV, ROAS, Repeat Rate etc.

Experience efficiently managing at least $1mil+/mo in performance-focused paid media budget.
Excited to work with a small interdisciplinary team in a fast-paced environment
Effective multi-tasker; you're comfortable wearing many hats
Strong analytical approach to customer and revenue growth
You're naturally analytical; you can synthesize complex information into concise, compelling recommendations
You've worked in a high-growth environment with constantly shifting priorities; you can be reactive and organized at the same time
You love to think big picture and strategize, but you can also roll up your sleeves and execute any project at hand
You embody an "everything is figure-outable" attitude; you're more apt to say "yes" or "we'll try."

Benefits


include :
A competitive salary and commission
Relocation package
Medical insurance
Vision insurance
Dental insurance

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