Growth Marketing Manager - Birmingham - Deploy Alloy

Description

About the job Growth Marketing Manager
Growth Marketing Manager

PURPOSE
This role is responsible for executing an effective growth marketing strategy and associated
campaigns that drive revenue growth for our Client. The role will be instrumental in creating
and implementing strategies to attract and convert potential customers and drive
engagement across all marketing channels. You will use a variety of tactics, such as webinars,
email marketing, referrals (partner and word of mouth), in-person events (conferences and
trade shows), and search and social media advertising to attract potential customers.

ACCOUNTABILITIES
Growth Marketing
Develop and execute integrated growth marketing campaigns, including webinars,
email marketing, referrals, in-person events, paid advertising, content marketing, and
other digital marketing tactics.
Collaborate with sales and marketing team members to create targeted campaigns
that drive leads, opportunities, and revenue growth.
Create and manage landing pages and marketing automation programs, lead nurturing
campaigns, and lead scoring models to ensure a steady flow of qualified leads to the
sales team.
Manage and allocate budget effectively to ensure maximum ROI, while identifying and
testing new channels and tactics to expand our reach and drive growth.
Consistently use data and analytics to inform decisions and communicate these across
the team, optimize campaigns and tactics, and track performance.
Lead weekly and monthly reporting on growth marketing metrics and campaign performance to the business.
Availability to travel domestically and internationally for in-person events.
Relationship and Third-Party Management
Assist with the building and maintenance of strong working relationships with
third-party marketing-related suppliers and partners (design, content creation,
printing, catering, event agencies, etc.), ensuring timely, cost-effective production of
external requirements and that services are being managed and meeting service levels
and deliverables as agreed.
Initiate and develop mutually beneficial relationships with integration and channel
partners, growing these as a referral source.
Build and maintain strong working relationships with business leaders across our Client
ensuring effective service delivery of marketing activities.
Maintain proactive, open, and transparent lines of communication with the Head of
Marketing, Chief Revenue Officer, and other stakeholders at all times.
Continuous Improvement
Actively contribute to the development and maintenance of a strong team culture
within our Client business, ensuring knowledge and experience are shared.
Timely escalation of challenges, issues, and business risks to the Head of Marketing
and/or Chief Revenue Officer for everything and anything our Client sales and
marketing-related.
Professional Development
Proactively seek out relevant professional networking opportunities to develop both
your personal profile and our Client profile in the market.
Proactively seek out relevant training opportunities and raise these with managers.
Maintain an up-to-date working knowledge of marketing trends, products, and
solutions available in the market.
Health and Safety
Assume responsibility for your own and others' safety and well-being, following all
safety and well-being procedures and instructions, including reporting hazards,
incidents and accidents, and participating in safety and well-being initiatives, and
programs as required.
TECHNICAL SKILLS, QUALIFICATIONS & EXPERIENCE
Essential
A minimum of 5 years of experience in developing and executing integrated growth
marketing campaigns across multiple channels, including webinars, email marketing,
referrals, in-person events, paid advertising, content marketing, and other digital
marketing tactics.
Proven experience in using data to inform decisions, including building and presenting
compelling cases for how and why decisions are made.
Experience with digital advertising platforms, including building audiences, managing
budgets, placing, and optimizing ads in platforms like LinkedIn Ads, Google Ads, and
Meta Business Manager.
Experience in building landing pages and editing website content in WordPress or
similar.
Experience in measuring website engagement and traffic using Google Analytics 4.
Strong analytical skills, including the ability to use data and metrics to measure
performance and optimize campaigns.
Excellent communication and collaboration skills, with the ability to work crossfunctionally with sales and marketing team members, as well as the rest of the
our Client team.
Proficiency in marketing automation platforms such as HubSpot, and experience with
lead scoring, lead nurturing, and CRM systems.
Strong project management skills, with the ability to manage multiple projects
simultaneously and deliver on time and within budget.
Experience in the SaaS industry and understanding of the customer journey, buyer
personas, and customer acquisition strategies.
Experience in early to mid-stage startup marketing.
Experience working remotely.
Desirable
Experience in partner or channel marketing.
Understanding of accounting firms and/or engineering consultancies, and how they
operate.
Bachelors degree in marketing, business, or a related field.
PERSONAL SKILLS, ATTRIBUTES &; COMPETENCIES
A self-motivated team player, able to work with minimal supervision, but also
contribute to team tasks.
Maintains clear and concise written and verbal communication, builds rapport, and listens
well, asks questions to clarify information.
Strong aptitude for learning and the ability to become confident with new systems
quickly.
Has a solution-based focus to problem-solving, with an ability to analyze problems and
develop solutions.
Acts with integrity and is trusted with sensitive and confidential information.
Challenges managers in a constructive way and accepts decisions made in the
organizations best interest.
Admits mistakes and brings them to the attention of people who can resolve the
issues.
Attends and actively participates in team meetings and team-building settings.
Is someone people want to work with.
Has a positive attitude and the ability to work effectively in a team environment.

DIMENSIONS
Reports To
Head of Marketing
Internal Relationships
Chief Executive Officer
Chief Revenue Officer
Chief Product and Technology Officer
Board Chair
Customer Success Manager
Sales and Marketing Team Members
External
our Client prospects
Integration partners
Third-party consultants and advisors
KPIs
Quantitative
Achieve lead generation and revenue targets as set by the business.
Increase website traffic and improve website conversion rates.
Improve email open, click-through, and conversion rates.
Optimize cost per lead and cost per acquisition to maximize ROI on marketing spend.
Qualitative
Feedback from performance reviews.
Sales team satisfaction with leads generated.