- Tactical Plan Design: Develop and implement business plans aligned with corporate strategy to deliver revenue goals within the Americas region.
- Demand Generation: Execute marketing activities to generate leads across market segments via events, digital marketing, social media advertising, and cooperative marketing with partners.
- Monitoring Performance: Track key performance indicators (KPIs) including MQLs, conversion rates, funnel creation, campaign success measures, orders/sales.
- Customer Advocacy: Advocate for internal and external customers' training requirements by working with multiple product organizations to ensure consensus on change initiatives.
ChiefBusinessGrowthOfficer - Massachusetts - beBeeMarketingDirector
Job title: Marketing Director
Description
Position Overview
The Marketing Director role is a strategic leadership position that oversees the development and execution of marketing plans to promote awareness of Waters solutions.
This individual will be responsible for leading a local team in designing and implementing integrated marketing campaigns, generating leads through events and digital marketing, monitoring performance via KPIs, and advocating for customer needs across multiple product organizations.
Responsibilities:
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