Head of content marketing and PR - New York State, United States - BCA Research

Description

Chief Marketing Officer
BCA Research is the leading independent provider of global investment research.

Since 1949, our mission has been to shape the level of conviction with which our clients make investment decisions, through the delivery of leading-edge analysis and forecasts of all the major asset classes and economies.

This role directly reports to the CEO of BCA Research and sits on the BCA Leadership Team.

Marketing strategy, brand, PR, value proposition, lead generation, product launches, sales collateral
~ As a member of Leadership team, help ensure successful execution of the Value Creation Plan (VCP) and steer successful organization transformation to deliver consistently accelerating revenue growth
~ Oversee a team of 4 of content marketers, marketing operations professionals, and PR/Comms
~ Optimize lead generation process to produce enough high-quality leads to achieve new business and account growth targets
~ Partner with Research/Sales on incubation and piloting of new and innovative products; Own" the BCA value proposition and optimize how customers perceive the value of our products, to improve customer lifetime value through improved retention and increased contract value
~ Set up machine to increase brand awareness and use media content to drive marketing/sales funnel
~ Set and achieve realistic goals that align with achievement of BCA financial goals (revenue/EBITDA)
~ Ensure resources are aligned toward highest commercial priorities and firm is on pace to successfully meet budgeted goals

7-10 years of experience, including successfully building and leading marketing teams
~ Track record of success in a B2B marketing role ideally focused on financial services clients
~ Detailed knowledge of marketing operations, including "what good looks like," and a successful track record of standing up end-to-end process
~ Commercial acumen, including an instinct for monetizing a product and excitement for seizing upon commercial opportunities
~ Our benefits package includes medical, dental and vision coverage, 401K retirement plan, flexible work arrangements, vacation time & paid holidays, tuition reimbursement & learning resources.

BCA Research provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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