Product Marketing Manager, Enterprise - Santa Monica, United States - ReCharge Payments

Description

Overview:
We are currently seeking a dynamic and motivated individual to join the Product Marketing team at Recharge. This person will drive our strategy, value proposition and marketing efforts for high-growth potential segments.

The ideal candidate will play a critical role in shaping and executing targeted marketing initiatives, leveraging a deep understanding of product value propositions, the competitive landscape and market demands.

What Youll Do:
Live by and champion our organizational values: Accountability, Collaboration, Iteration & Details.

Develop, orchestrate, and execute holistic ABM strategies and programs, encompassing 1:1, 1:few, and 1:many initiatives, as well as executive and industry programs.

Become a product and market expert to drive thoughtful go-to-market strategies, collaborating closely with the Product team.

Partner with Account Executives and Sales Development Representatives to impact outreach effectiveness and efficiency through research, enablement, presentation and sequence reviews.

Collaborate closely with Marketing and Sales teams to define and prioritize short and long-term programs and campaigns to drive engagement in key accounts.

Take responsibility, along with counterparts in Sales, for consistently achieving new sales pipeline targets quarterly.
Work closely with Customer Success to ensure new product launches are adopted by top customers.

Measure performance metrics and provide actionable recommendations to enhance our roadmap and growth, utilizing data insights to influence future strategy.

Define, monitor, and analyze metrics for campaigns to ensure strategic goals are met, leveraging data insights to influence future strategy.

Participate in industry and company-hosted conferences and events.


What Youll Bring:

Minimum of 4 years of Product Marketing and/or Account-Based Marketing experience, including a track record of developing Enterprise marketing programs.

Involvement in competitive intelligence programs for a technical product.
Experience partnering with Sales, SDR, and events teams for pipeline and revenue targets.

Familiarity with CRM and MAP software (e.g., Salesforce, Marketo, HubSpot), ABM, and sales intelligence technologies (e.g., 6sense, Demandbase, Clearbit, ZoomInfo, Apollo).

Experience supporting sales teams with 1:1 and 1:
few campaigns and presentations.
Highly organized and strong attention to detail with a motivated, self-starter attitude.
Demonstrated ability to organize and lead cross-functional project teams for impactful go-to-market launches.
Ability to work independently as well as in a team-oriented environment.
Experience in ecommerce technology is a plus.
Willingness to travel as needed.#J-18808-Ljbffr