Associate Director, Paid Social - Los Angeles - IPG Media Brands

Description

Business Overview

KINESSO is the technology-driven performance marketing agency that provides actionable growth for both our agency partners and clients. We turn "action" into "outcome" for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

Position Overview

The Associate Director, Paid Social is a strong strategic contributor with the ability to provide social thought leadership, strategic and data-driven recommendations and manage a team of social buyers across a complex client with multiple lines of business or multiple clients. The Associate Director, Paid Social will strengthen and broaden client relationships by applying paid social expertise to the client's business to drive results and ensure the client is up to date with the social industry. In this position, you will drive the social process across teams and clients, ensuring all paid social recommendations and strategy is closely integrated with other disciplines and the social team is working together in support of the business. The Associate Director should have a mastery of the paid social industry and how this channel integrates and influences other channels.

Responsibilities

• Understand client goals and business needs and act as a strategic partner to provide insightful, innovative, and data-driven paid social recommendations; provide strategic recommendation for media budget allocation and managing partner endeavors, negotiation deals or ensuring agency rates are applied.
• Oversee all elements of social campaigns to ensure executional excellence, implementation of best practices, and channel innovation.
• Provide guidance on new paid social opportunities as the subject matter expert for all assigned clients, translating industry jargon and concepts for clients and internal stakeholders to understand and champion.
• Evolve team process and align and ensure the paid social strategy and team is working with other channel disciplines in support of the assigned clients; key participant in strategic media planning and execution.
• Play an active role in conflict resolution; identify, manage, and resolve problems before they escalate.
• Budget and financial: ultimately responsible to ensure billing and budget accuracy, troubleshoot issues and escalating if needed.
• Serve as a resource for Managers, Senior Associates and Associates for advice and counsel as well as career development, training and motivating the team.
• Oversee Asana for task management and team collaboration.
• Responsible for QA of initial campaign build outs (ensure tracking, budgets, audiences, creatives, and timing are correct).
• Oversee client budgets to ensure plans do not exceed media authorizations; responsible for reporting budget plans and commissions to internal finance teams.

Supervisory Responsibilities

• Directly manage Managers as well as Sr. Associates and Associates, depending on team structure.
• Ensure managers new to managing employees are providing actionable feedback and help set goals and identify growth opportunities for the team.
• Provide mentorship, client management guidance and ensures a positive working environment across the team.
• Share best practices and shortcuts learned through industry experience.
• Delegate and manage workload to ensure fairness and growth opportunities; help other members of the team and let junior members shine.
• Share input for promotions, oversee performance improvement plans/on track plans, keep department leads updated with wins and watchouts.

Qualification - Required Skills

• Software: proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.).
• Knowledge of all social platforms (Meta Facebook & Instagram, and one other platform such as X, Snapchat, Pinterest, TikTok, Reddit, LinkedIn). Must understand buying & reporting within platforms at this level for QA and training for teams. Previous experience executing multiple campaigns in Meta and another platform.
• Mastery of said social platform capabilities across campaign type.
• Communication: comfortable providing feedback and direction through various forms of communication (video, email, etc.) internally and externally.
• Soft skills: strong organizational skills, ability to multitask in a fast-paced environment.
• Ability to prepare presentations and maintain a level of professionalism suitable for senior client leadership, including executive and C‑Suite.
• Strong analytics skills, thorough understanding of paid social measurement and experience utilizing multiple native measurement tools.
• Ability to oversee a team in a fast‑paced environment and manage multiple deadlines.
• Team player, willing to jump in where needed to get the job done and manage paid social as part of the broader media strategy and avoid channel siloes.
• Stay informed of the latest developments in paid social and changes to the broader media landscape. Understand implications of data and privacy regulations and when to consult with experts across the organization.

Qualifications - Desired Skills

• 5+ years of paid social experience.
• Experience managing 2+ direct reports.
• Agency experience preferred.
• Passion for social media and advertising.
• Proven ability to collaborate and work well with others in a high-pressure environment.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

We also offer paid time off (PTO) and paid holidays. The salary range for this position is $120,000 — $130,000 USD. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Employment Transparency

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email