Director, Experiential - New York, New York, United States
1 day ago
Job description
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry's largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to
THE ROLE
The Director of Experiential Marketing & Industry Partnerships owns Zeta's external industry presence - where the brand shows up, the audience it connects with, and how those moments translate into influence, relationships, and business growth. This leader is responsible for shaping and delivering Zeta's most important industry engagements, including tentpole events, high-end C-suite experiences, executive thought leadership, and strategic partnerships.
This role sits at the intersection of brand, sales, and executive engagement. It is both highly strategic and deeply hands-on: defining where Zeta should invest, designing differentiated experiences, orchestrating production teams and partners, and ensuring every moment reflects Zeta's category leadership in AI-powered marketing. Success is measured not just by execution quality, but by impact on brand perception, executive relationships, and pipeline influence.
RESPONSIBILITIES
- Own Zeta's industry presence across tentpole events, high-end C-Suite experiences, and strategic partnerships, from strategy through execution and measurement.
- Define the "why" behind every moment: target audience, connection to brand and business priorities, experience design, and success metrics.
- Build and lead a high-performing team, providing clear direction, mentorship, and operational rigor while fostering creativity and ownership.
- Lead and orchestrate production for on-site industry experiences, managing internal teams, external agencies, and partners to deliver high-quality, on-brand execution.
- Leverage partners to secure high-impact speaking opportunities, visibility, and thought leadership platforms for Zeta executives at industry tentpoles.
- Drive premium CMO and executive experiences and thought leadership in close alignment with Sales and leadership to deepen relationships that accelerate growth.
- Serve as a key partner for Zeta Live, Zeta's flagship conference, including partner with Sales on audience strategy and communications, work with Marketing on executing the integrated marketing plan in relation to the conference, and be available to support Zeta Live team needs.
- Set priorities, make tradeoffs, and ensure experiences reflect Zeta's brand differentiation and growth goals.
- Measure and report impact, partnering with Marketing Operations to track brand lift, relationship depth, and pipeline influence tied to experiential and partnership investments.
REQUIREMENTS
- 10–15+ years in experiential marketing, integrated marketing, partnerships, or field marketing within B2B tech, SaaS, data, media, or marketing ecosystems.
- Proven experience using industry events, executive experiences, and partnerships as strategic growth drivers, not just executional programs.
- Deep understanding of industry ecosystems (CMOs, agencies, holding companies, partners, platforms) and how influence and visibility are built within them.
- Established connections to industry partners in the marketing, advertising, AI and SaaS space.
- Strong executive presence, judgment, and communication skills, with the ability to influence senior stakeholders.
- Comfortable operating in fast-paced, high-stakes environments with competing priorities.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more
SALARY RANGE
The salary range for this role is $150,000 - $170,000 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:
ZETA IN THE NEWS
#LI-ND1
#LI-hybrid
Similar jobs
The Director of Experiential Marketing & Industry Partnerships owns Zeta's external industry presence where the brand shows up the audience it connects with and how those moments translate into influence relationships and business growth. · Own Zeta's industry presence across ten ...
2 days ago
We are looking for an Experiential Director to help expand the success of our clients' annual industry conferences focused on strengthening their B2B relationships. · ...
1 month ago
The Director of Experiential Marketing & Industry Partnerships owns Zeta's external industry presence - where the brand shows up, the audience it connects with, and how those moments translate into influence, relationships, · and business growth. · ...
2 days ago
Amplified Marketing is seeking a Director, Experiential to join the growing team. · ...
2 weeks ago
The Director of Experiential Marketing & Industry Partnerships owns Zeta's external industry presence where the brand shows up and how those moments translate into influence relationships and business growth. This leader is responsible for shaping and delivering Zeta's most impor ...
2 days ago
· We are looking for an Experiential Director to help expand the success of our clients' annual industry conferences focused on strengthening their B2B relationships. · Lead planning and implementation of on-site programming for clients' top customers, including travel to site v ...
1 month ago
The Role is responsible for designing high-impact experiences and partnerships that connect fans athletes and partners while driving awareness adoption engagement of the credit card This leader will focus on two strategic pillars: Experiential & Partnership Marketing Influencer S ...
1 month ago
The Fanatics Credit Card team seeks a bold Sr Director Experiential & Partnership Marketing to lead high-impact experiences and partnerships connecting fans athletes partners driving awareness adoption engagement of the credit card. · This leader will focus on two strategic pilla ...
3 weeks ago
The Fanatics Credit Card team is seeking a bold, creative, and culture-driven Sr. Director, Experiential & Partnership Marketing to lead how the brand shows up in the world. · Design, launch, and optimize immersive experiences across live events, · & Fanatics-owned properties. · ...
2 weeks ago
The Fanatics Credit Card team is seeking a bold, creative, · b integrative Sr. Director, Experiential & Partnership Marketing to lead how the brand shows up in the world.This role is responsible for designing high-impact experiences and partnerships that connect fans, athletes, a ...
1 month ago
The Fanatics Credit Card team is seeking a bold, creative and culture-driven Sr Director Experiential & Partnership Marketing to lead how the brand shows up in the world. · ...
1 month ago
The Fanatics Credit Card team seeks a Sr. Director to lead experiential marketing efforts connecting fans, athletes, and partners. · ...
1 week ago
The Dow Jones Events team is seeking a Director of Events and Experiential to help develop drive and deliver the next era of data-driven news-led ambitious live events virtual broadcasts and interactive experiences for global audiences sponsor partners and other diverse stakehold ...
1 week ago
The Fanatics Credit Card team is seeking a bold, creative and culture-driven Sr. Director, Experiential & Partnership Marketing to lead how the brand shows up in the world. · This role is responsible for designing high-impact experiences and partnerships that connect fans athlete ...
1 month ago
The Fanatics Credit Card team is seeking a bold, creative and culture-driven Sr Director Experiential & Partnership Marketing to lead how the brand shows up in the world.This role is responsible for designing high-impact experiences and partnerships that connect fans athletes and ...
2 weeks ago
The Dow Jones Events team is seeking a Director of Events and Experiential to help develop drive deliver next era of data-driven news-led ambitious live events virtual broadcasts interactive experiences global audiences sponsor partners diverse stakeholders. · Manage projects pro ...
1 week ago
The Dow Jones Events team is seeking a Director of Events and Experiential to help develop drive and deliver the next era of data-driven news-led ambitious live events virtual broadcasts and interactive experiences for global audiences sponsor partners and other diverse stakehold ...
1 week ago
+ Develop drive deliver next era data-driven news-led ambitious live events virtual broadcasts interactive experiences global audiences sponsor partners diverse stakeholders+ Preceded legacy more than hundred years journalistic excellence print digital publications business resou ...
3 days ago
The Dow Jones Events team is seeking a Director of Events and Experiential to help develop, drive, and deliver the next era of data-driven, news-led, ambitious live events, virtual broadcasts, and interactive experiences for global audiences, · sponsor partners, and other diverse ...
2 days ago
The Dow Jones Events team is seeking a Director of Events and Experiential to help develop, drive, and deliver the next era of data-driven, news-led, ambitious live events. · ...
1 month ago