- Branding, Communications & Positioning: Supports in the execution of all messaging, positioning, and marketing strategies. Helps deliver content that meets brand standards.
- Plan & Budget: Supports in the development of strategic marketing plans under the leadership of the Director of Marketing.
- Agency Point of Contact: May be responsible as the day-to-day to an agency point of contact to ensure execution of plan.
- Internal Partnerships: May work / liaison with internal partners.
- External Partnerships: May assist the Director of Marketing in identifying strategic partnerships that align to the hotel's positioning.
- eCommerce: Executes eCommerce campaigns to support the hotel strategic marketing plans. This includes (but is not limited to) email, paid media, social media, online listings, and SEO/SEM. Tracks and analyzes success of marketing campaigns and works with the Director of Marketing to adjust marketing strategies where needed based on performance metrics.
- Project Management: Manages the development of creative (in coordination with an agency where applicable) for marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.
- Website Content: Manages website (s) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on all websites.
- Third Party Site Management: Maintains all imagery and content within 3rd party sites, including but not limited to: Expedia, , TripAdvisor, and all Social Media websites.
- Content & Asset Management: Identifies visual asset needs and coordinates all photo & video shoots as needed.
- Reporting: Pulls ad-hoc reports requested by leadership to assist with meetings.
- Assists the Director of Marketing in the preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews. This task requires the advanced knowledge and utilization of Microsoft Office to include but not limited to Power Point and various Adobe software products.
- Prepares marketing activity reports on regular cadence and on an as needed basis.
- Hospitality - We're passionate about delivering exceptional guest experiences.
- Integrity - We do the right thing, all the time.
- Leadership - We're leaders in our industry and in our communities.
- Teamwork - We're team players in everything we do.
- Ownership - We're the owners of our actions and decisions.
- Now - We operate with a sense of urgency and discipline
- Quality
- Productivity
- Dependability
- Customer Focus
- Adaptability
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Senior Marketing Manager - Honolulu, United States - Hilton
Description
The beautiful and ultra luxury Ka La'i Waik?k? Beach, LXR Hotels & Resorts newest addition is seeking a Senior Marketing Manager to join their Marketing Team.
Ka La'i Waik?k? Beach spans 38 stories and features impeccable residential-style guest rooms and suites; a state-of-the-art wellness facility; a 24-hour fitness center; an infinity pool with an expansive sun deck; five indoor and outdoor venues and event spaces; two signature restaurants offering contemporary cuisine in addition to in-room dining and in-suite chef services.
In this role, you will be responsible for proposing and implementing marketing strategies to promote revenue growth and generation in the hotel's continuing effort to deliver outstanding guest service and financial profitability.
Want to learn more? Hotel Website, Facebook, Instagram
What will I be doing?
The Senior Marketing Manager supports the Director of Marketing in all Marketing, Planning & Execution strategies for the hotel. Assists in the development, management, execution, and measurement of all aspects of the marketing, communications and branding strategies under the leadership of the Director of Marketing; including but not limited to social media, Websites, public relations, Digital & Print Advertising, Collateral, Video / Photography Assets, Graphic Design, etc. that maximizes exposure in order to increase revenue, and hit market share targets.
ESSENTIAL FUNCTIONS:
Marketing Planning & Strategy
Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all
The Benefits - Hilton is proud to have an award-winning workplace culture ranking #1 World's Best Workplace by Great Place To Work & Fortune We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits.
Salary Range: The annual salary range for this role is $100,000 - $125,000 and is based on applicable and specialized experience and location.
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Senior Marketing Manager professionals in Honolulu
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Cynthia Staton
Uniquely Yours, Simply The Best! · Professional Driver, & Senior Companion Care with 25 years experi ...