Web Design Specialist - Melbourne, United States - Tight Line Productions

Description

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities

SEO -Web Specialist Profile:

1. Technical Knowledge:

• Understanding of website architectures, CMS platforms, mobile optimization, and XML sitemaps.
• Familiarity with crawl tools like Screaming Frog, and technical SEO tools like Google Search Console.
• Knowledge of Word Press & Elementor and be able to post and Optimize Blogs with websites

2. On-page SEO Expertise:

• Ability to research keywords using tools like SEMrush, Ahrefs, Google Keyword Planner, etc.
• Expertise in optimizing meta titles, meta descriptions, headers, and on-page content.
• Strong understanding of internal linking.

3. Off-page SEO Expertise:

• Knowledge of link-building techniques, taking into account the quality, relevance, and authority of backlinks.
• Familiarity with tools like Ahrefs, Majestic, Moz, for backlink analysis.
• Understanding of influencer outreach, guest posting, and other ethical link-building methods.

4. Content Knowledge:

• Ability to assess content quality, user intent, and develop content gaps.
• Understanding of the role of E-A-T (Expertise, Authoritativeness, Trustworthiness) in content.
• Experience with content management systems like WordPress, etc.

5. User Experience (UX) and Mobile SEO:

• Understanding of Core Web Vitals and Page Experience signals.
• Knowledge about Accelerated Mobile Pages (AMP) and other mobile optimization techniques.
• Familiarity with tools like Google Lighthouse, PageSpeed Insights, and GTmetrix., SEM Rush

6. Local SEO:

• Expertise in optimizing Google My Business listings.
• Knowledge of local citation-building and local link-building strategies.
• Familiarity with local SEO tools like BrightLocal, Agency Analytics,

7. Analytics and Reporting:

• Proficiency in using Google Analytics, Google Data Studio, and other analytics tools.
• Ability to interpret data, track KPIs, and make actionable recommendations.

8. Continuous Learning:

• Staying updated with the latest Google algorithm updates, SEO news, and trends.
• Participate in webinars, workshops, and conferences to remain at the forefront of the industry.

9. Soft Skills:

• Strong communication and teamwork skills.
• Problem-solving mindset.
• Adaptability and patience, given that SEO results often take time to manifest.

10. Ethical Practices:

• Commitment to using white-hat SEO techniques.
• Avoidance of strategies that aim to trick search engines or users (like cloaking, hidden text, etc.).
• MUST BE A TEAM PLAYER

While this is a generalized profile of an SEO specialist, it's important to note that SEO is a dynamic field. The most successful SEOs are those who continually educate themselves, experiment, and adapt to changes in the search landscape.

TLP Duties:

• Post And Optimize Pre-Written Monthly Blogs for each client.
• Interlink Blogs
• Optimize Blogs
• Build a Keyword / Content Plan using SEM Rush and other tools for at least six months for each client, and share findings with bloggers assigned to various clients.
• Write and Publish Blogs per Content Planer
• This is an IN Office position four days, 8:30 am to 3:30 pm per week, with the ability to grow to 5 days a week as your position grows.

Qualifications

[Past Web and SEO experience a must. Strong Writing Skills and Excellent verbal and written communication skills Proficient in Word Press. Knowlege of Elmentor Pro is a bonus