- Execute inbound and outbound marketing-driven prospecting to generate awareness and interest in Fasteners Direct's solutions.
- Engage prospects across multiple channels, including email, phone, social selling, and campaign-driven outreach.
- Support and amplify marketing campaigns by following up on inbound leads and target accounts.
- Identify and act on buying signals generated through marketing activity and engagement data.
- Qualify leads against Fasteners Direct's Ideal Customer Profile (ICP) and buyer readiness criteria.
- Convert engaged prospects into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
- Disqualify non-ICP or low-intent leads to protect funnel efficiency and reduce Customer Acquisition Cost (CAC).
- Schedule discovery calls and meetings for Account Executives and Client Success Consultants.
- Deliver structured, high-quality handoffs that include qualification notes, pain points, goals, and engagement history.
- Partner with Sales to ensure alignment on lead quality, feedback loops, and conversion outcomes.
- Develop deep familiarity with Fasteners Direct's products, systems, and market positioning.
- Clearly communicate marketing-approved messaging and value propositions during prospect interactions.
- Gather voice-of-customer insights and feedback to inform marketing campaigns and messaging optimization.
- Manage and track all lead activity within Fasteners Direct's CRM and marketing automation systems.
- Ensure accurate attribution of marketing touchpoints to support funnel analysis and CAC reporting.
- Maintain clean data to enable effective reporting, forecasting, and campaign optimization.
- Education: Bachelor's degree in marketing, business, communications, or a related field preferred.
- Experience: 1–2 years in demand generation, marketing development, sales development, or customer engagement roles.
- Industry Experience: Experience in industrial distribution, manufacturing, or B2B environments is a plus.
- Communication Skills: Strong written and verbal communication skills with the ability to engage, qualify, and educate prospects.
- Marketing Mindset: Comfortable working with campaign data, conversion metrics, and funnel analytics.
- Cross-Functional Collaboration: Proven ability to work closely with Sales while maintaining marketing ownership of lead quality.
- Technical Skills: Proficiency in CRM platforms; experience with marketing automation tools is highly desirable.
- Competitive compensation with incentive opportunity
- Profit sharing through our "Growth by Sharing" program
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and paid holidays
- Clear marketing ownership - this role directly impacts demand generation, funnel health, and CAC efficiency
- Career growth opportunities within Demand Generation, Marketing Operations, or Revenue Marketing
- A collaborative culture with strong alignment between Marketing and Sales and shared revenue accountability
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Business Development Representative - Webster - Fasteners Direct
Description
Position Summary
Fasteners Direct is hiring a Business Development Representative to support our Marketing and Sales teams by engaging prospective customers, qualifying interest, and setting up high-quality sales conversations.
This is a hands-on, outbound-focused role for someone who enjoys outreach, conversations, and turning interest into real sales opportunities. You'll work closely with Marketing campaigns and Sales partners to ensure the right prospects move forward -- and the wrong ones don't.
This role is a great fit for someone early in their sales or marketing career who enjoys outbound outreach, learning by doing, and working closely with both Marketing and Sales.
What a Typical Day Looks Like
• Following up on inbound marketing leads
• Reaching out to target accounts by phone and email
• Having discovery-style conversations to understand fit and interest
• Qualifying prospects and scheduling meetings for Sales
• Updating CRM notes and staying organized on follow-ups
You won't be expected to do this alone - you'll be supported by active marketing campaigns, clear qualification criteria, and close collaboration with Sales.
Key Responsibilities
Demand Generation & Prospect Engagement
Lead Qualification & Funnel Management
Marketing-to-Sales Handoff
Value Proposition & Messaging Alignment
CRM, Attribution & Data Integrity
How Success Is Measured
Success in this role is measured by consistent prospect engagement, qualified meetings set, pipeline contribution, and clean CRM execution. You'll be supported by Marketing campaigns and Sales alignment, with clear expectations and regular feedback.
Qualifications
Why Join Fasteners Direct?
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