Director CPG Instore Media Sales - Atlanta - Quad/Graphics

    Quad/Graphics
    Quad/Graphics Atlanta

    1 week ago

    Description

    As a global marketing experience company, Quad's goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We've built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we're all driven to perform at our best— for ourselves and our clients. At our core, we're a company that believes we can always create a better way.

    General Purpose of Job:


    The Director CPG Sales is responsible for driving revenue growth for Quad's In-Store Connect media network for client by securing advertising partnerships with Consumer-Packaged Goods (CPG) brands. The individual will work closely with client's merchandising and digital teams to create and execute in store digital media programming.

    Key Responsibilities:

    • Lead the sales strategy for the In Store Connect media network, working with designated grocery client, targeting CPG brands to maximize advertising revenue.
    • Identify and pursue new business opportunities with CPG brands, establishing strong relationships with key decision-makers.
    • Develop and maintain strategic partnerships with CPG brands, ensuring alignment with their marketing objectives and goals with client.
    • Present and sell integrated in-store media solutions that leverage the capabilities of the In-Store Connect network and client's promotional ecosystem.
    • Study market dynamics to identify trends, competitive landscape, and emerging opportunities within the CPG sector.
    • Work closely with Quad's business development, marketing, and operations teams to deliver comprehensive advertising solutions.
    • Maintain accurate revenue forecasts and pipeline reports, utilizing client's CRM tools to track and manage sales activities.
    • Ensure exceptional customer service and support for client, addressing their needs and providing tailored advertising solutions.
    • Monitor and analyze sales performance metrics, providing regular updates to senior leadership.

    Job Requirements:


    Education: Bachelor's degree in business, Marketing, or a related field.

    Experience: 10+ years of experience in Digital Media or CPG sales.

    Knowledge, Skills & Abilities:

    • Proven track record of driving sales growth and achieving revenue targets.
    • Strong understanding of the CPG industry and in-store advertising.
    • Excellent communication and presentation skills.
    • Ability to build and maintain strong client relationships.
    • Strategic thinker with the ability to develop and execute effective sales strategies.
    • Proficiency in CRM tools, such as Salesforce.
    • Highly organized and detail oriented.
    • Ability to travel as required.

    We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more.

    Quad is proud to be an equal opportunity employer. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories.

    Drug-Free Workplace


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