Communications Manager - Boston, United States - 2Life Communities

Description

Serve as the primary project manager and strategist for a wide variety of marketing and communications initiatives across the organization. Articulate the 2Life brand and primary campaign messages in a wide variety of formats in partnership with departmental subject matter experts, and collaborate with the Digital Marketing Manager to design effective content distribution strategies.
ESSENTIAL JOB FUNCTIONS:

• Serve as the primary project manager for assigned topic areas and/or departments.
• Schedule and run project kickoff meetings, standing project meetings, and project wrap-up meetings, as well as produce after-meeting notes and action items.
• Effectively capture the voice of organizational subject matter experts, blending it with a solid understanding of brand guidelines and key audiences to create content that compels a desired action.
• Write copy for social media, website / blog, collateral, internal communications, events, media relations, and more.
• Select stock or house photography and generate simple, on-brand graphics to accompany social media posts.
• Work with agencies and freelancers to produce high-quality, on-brand written materials and design work.
• Develop ideas for thought leadership in support of marketing campaigns, and bring those ideas to fruition through partnership with the Director of Brand Communications and external resources.
• Deploy the Marketing and Communications tech stack to support content distribution and delivery, working with the Digital Marketing Manager to ensure appropriate strategy and calendaring.
• Collaborate with the Digital Marketing Manager in setting and analyzing campaign-related metrics.

OTHER DUTIES AND RESPONSIBILITIES:

• Ensure consistent branding and messaging across all communications assets.
• Contribute to the Marketing and Communications team's overall project tracking tool.
• Contribute to the logically organized storage of all communications assets.
• Serve as a trainer to others on the team and across the organization as appropriate.
• Other duties as assigned.
  
  

PREPARATION, KNOWLEDGE, SKILLS & ABILITIES:

• 5+ years of marketing and communications experience, preferably in a nonprofit environment.
• Expertise in storytelling and key message development.
• Excellent organizational and multitasking skills, including the ability to lead cross-departmental teams to on-time delivery of a wide range of campaign assets.
• Excellent attention to detail when editing and proofreading communications assets.
• Experience working with the media to develop news coverage.
• Experience working with print and mailing vendors.
• Experience with the following digital marketing tools: Drupal, Agorapulse, Semrush, Act-On, Google Workspace, Google Analytics 4 / Google Search Console, and Salesforce.

WORKING CONDITIONS/PHYSICAL DEMANDS:

• This is a hybrid role.
• Working conditions are those to be expected of a standard computer-heavy office environment.
• Occasional off-hours work may be required (e.g., fundraising events, campus events).

2LIFE COMMUNITIES provides superior housing to older adults of all backgrounds who can thrive independently within a supportive environment. We are a mission-driven organization with a vision whereby all older adults have the opportunity to age in community – to live a full life of connection and purpose in a dynamic and supportive environment. We are continually evolving support services to meet the needs of our diverse residents as they age.

2Life Communities owns and operates over 1,300 units of affordable rental housing located within six campuses in metropolitan Boston. With another 210 apartments under construction and more in planning, we expect to add another units within the next several years as we complete projects in active planning and construction phases.
BENEFITS AND MORE:We offer a very rich benefit plan which for individuals adds 27% on top of the base pay and over 30% for employee +1 and families.
Our rewards program includes but not limited to:

• Robust medical and dental plan.
• Vision.
• Employer-paid life and AD&D, STD, and LTD insurance.
• 401(k) plan.
• Paid vacation.
• Paid holidays.
• 2 floating holidays.
• Pet insurance.
• And more.

The above statements intend to describe the general nature and level of work performed by people assigned to do this job. The above does not intend to be an exhaustive list of all responsibilities and duties required.
We desire to build and cultivate an inclusive environment that brings together a diverse workforce with unique experiences, backgrounds, talents, and perspectives.
External and internal applicants, as well as position incumbents who become disabled as defined under the Americans with Disabilities Act must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case by case basis.

About 2Life Communities:

2Life Communities provides superior housing to older adults of all backgrounds who can thrive independently within a supportive environment. We are a mission-driven organization with a vision whereby all older adults have the opportunity to age in the community – to live a full life of connection and purpose in a dynamic and supportive environment. We are continually evolving support services to meet the needs of our diverse residents as they age; we partner with health care providers to identify innovative ways to support residents' overall health and well-being, and we engage with the broader community through our Village Center program. We have five campuses in metropolitan Boston and plans for additional housing for older adults soon.