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Business Outreach Coordinator - Las Cruces, United States - New Mexico State University
Description
Position Title: Business Outreach Coordinator
Employee Classification: Underwriting Marketing Spec
College/Division: President's Office
Department: KRWG RADIO
Internal or External Search:
External - Open to all applicants
Location:
Las Cruces
Offsite Location (if applicable):
Target Hourly/Salary Rate: $50,000 target entry to commensurate with qualifications.
Appointment Full-time Equivalency: 1
Exempt or Non-Exempt:
Exempt
Summary:
KRWG Public Media at New Mexico State University is looking for a Business Outreach Coordinator to support our organization.
Duties include but are not limited to:
Identify and secure underwriting revenue. Meet or exceed revenue goals.
Formulate sales strategies and develops diverse marketing plans for underwriters, including TV, FM, online, and print and other sponsorship opportunities.
Build strong client relationships, identify gaps and growth potential, and explores untapped opportunities.Secure trade partnerships with business and community organizations, originate and track underwriting contracts, manage accounts and client relationships, write FCC-compliant copy, coordinate related production requests, collect payments, and reconcile monthly invoices and billing.
Classification Summary:Under limited supervision, implements and coordinates a comprehensive underwriting marketing program for a public broadcasting station in accordance with defined revenue goals, and in compliance with relevant FCC regulations. Identifies and secures contributions from businesses, nonprofits, foundations and other groups for FM and TV airtime, online and print resources, and secures goods and services through trade agreements. Negotiates and prepares contracts and agreements, and oversees and monitors their fulfillment by the station.
Classification Standard Duties:Serves as a primary liaison and services representative between the station and its business contributors; maintains a program of frequent contact, acknowledgements, and recognition events to build and maintain relationships with contributors. Identifies potential business contributors and prepares comprehensive customized proposals and presentations, based on market research and demographics, and suggesting level, nature and benefits of underwriting agreement. Presents proposals to prospective underwriters, as appropriate; utilizes a range of effective sales and negotiation techniques to secure new and/or repeat underwriting agreements and sales of air time. Monitors and researches all available resources to identify businesses as potential clients; maintains accurate and current records on all business clients. Oversees contract fulfillment, scheduling, billing, and collection for all underwriting and/or non-profit paid announcement (NPA) accounts. Participates and/or assists in the development and preparation of promotional materials to be used in soliciting underwriting contributions and NPA sales. Develops, writes copy, and coordinates production and scheduling for underwriting announcements, credits, and/or NPA's, in conformance with FCC regulations and station policy. Prepares and submits regular reports to management on underwriting activities and revenue. Participates in on-air fundraisers and other promotional events, as appropriate.
Performs miscellaneous job-related duties as assigned.
Required Education, Experience, Certification/License, Equivalency
Required Education:
Bachelor's degree in a related field
; Required Experience:
Two (2) years of experience related to the standard duties as outlined
; Equivalency:
Any equivalent combination of education, training and/or experience as approved by Human Resource Services
; Required Certification/License:
Knowledge, Skills and Abilities
KNOWLEDGE:
Knowledge and understanding of principles, procedures, regulations, and standards applicable to the job. Understanding of the University's and station's mission, vision and goals.
; SKILLS:
Strong interpersonal, online and social media communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
; ABILITIES:
Ability to gather data, compile information, and prepare reports. Ability to develop, prepare, and deliver effective media sales proposals and presentations.
Ability to analyze and apply market research data. Ability to make administrative/procedural decisions and judgments. Ability to effectively utilize a range of media sales methods and techniques.
Job Duties and Responsibilities
Identifies and secures underwriting revenue. Meets or exceeds revenue goals.
Formulates sales strategies and develops diverse marketing plans for underwriters, including TV, FM, online, and print and other sponsorship opportunities.
Builds strong client relationships, identifies gaps and growth potential, and explores untapped opportunities.Secures trade partnerships with business and community organizations, originates and tracks underwriting contracts, manages accounts and client relationships, writes FCC-compliant copy, coordinates related production requests, collects payments, and reconciles monthly invoices and billing.
Preferred Qualifications
Special Requirements of the Position
Department Contact: Kelly Rodriguez
Contingent Upon Funding:
Contingent upon external funding
Bargaining Unit Eligibility:
This is NOT a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME).
Standard Work Schedule:
Standard (M-F, 8-5)
If Not a
Standard Work Schedule:
Working Conditions and Physical Effort
Environment:
Work is normally performed in a typical interior/office work environment.
Physical Effort:
No or very limited physical effort required.
Lifting Requirements:
Requires handling of average-weight objects up to 10 pounds or some standing or walking.
Risk:
No or very limited exposure to physical risk.
