Director of Marketing - San Francisco, United States - Marketing Deluxe

Description

The Director will lead the marketing initiatives for a leading SaaS provider of data and software solutions that supports the competitive intelligence needs of the pharmaceutical and life sciences industry.

The Director of Marketing will be responsible for strategic development and successful implementation of marketing initiatives that both create brand awareness globally to drive business results, while telling the story to audiences across all platforms.

Focus on building meaningful & ROI driven marketing strategies ensuring a continual flow of dynamic and engaging content
Develop and manage an overall marketing plan and budget
Plan, direct and coordinate marketing campaigns and calendars across all channels
Research and act as a resource in developing brand positioning and messaging to ensure consistent use of messaging and visual identity in all internal and external communications
Compile and analyze performance data and key metrics to support decision-making for resource allocation and marketing campaigns
Implement and monitor integrated online/offline marketing including search engine optimization, email marketing, advertising, conferences, events and other campaigns
Collaborate internally with the Product Development and Sales leaders on the development of new initiatives

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