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    • Vice President, Marketing - Washington DC - VERSAR, INC.

    VERSAR, INC.
    VERSAR, INC. Washington DC

    1 week ago

    Default job background
    Full time
    Description

    Vice President of Marketing & Proposals Role Summary

    The Vice President of Marketing & Proposals will oversee the entire lifecycle of proposal efforts, ensuring high-quality, compliant, and competitive submissions in response to government and commercial solicitations. This role collaborates closely with business development, capture managers, pricing, contracts, and technical teams to develop winning proposals that align with corporate growth strategies.

    Key Responsibilities:

    • Develop and execute the company's proposal management strategy to enhance win rates and support business growth.
    • Collaborate with C-suite executives to align proposal strategies with corporate growth objectives and market positioning.
    • Provide regular reporting and metrics to leadership on proposal performance, win/loss analysis, and pipeline trends.
    • Manage the proposal operations budget, including proposal-specific investments, outsourcing, and resources.
    • Oversee the proposal development process from pre-RFP planning through submission and post-submission activities.
    • Implement best practices, tools, and methodologies to ensure high-quality, compliant, and compelling proposals.
    • Lead proposal teams to develop winning solutions, ensuring alignment with customer requirements, company capabilities, and pricing strategies.
    • Direct the proposal team, including proposal managers, writers, editors, graphic designers, and coordinators.
    • Assign and manage resources to prioritize and execute multiple concurrent proposal efforts efficiently.
    • Ensure adherence to schedules, milestones, and deadlines for all proposal activities.
    • Review and approve proposal content to ensure compliance, accuracy, and persuasive messaging.
    • Provide guidance and training to enhance the proposal team's skills and effectiveness.
    • Work closely with Business Development and Capture teams to shape proposal strategies and win themes.
    • Engage with technical and subject matter experts (SMEs) to develop clear, customer-focused proposal content.
    • Foster a culture of innovation and excellence within the proposal team.

    Marketing Responsibilities:

    • Develop, maintain, and enhance the company brand.
    • Create brand strategies that reinforce the specified brand attributes established for the company.
    • Oversight of marketing campaigns across multiple media.
    • Management of the company's annual marketing calendar, including conference schedules.
    • Maintenance of consistent brand messaging across channels.
    • Development of Search Engine Optimization (SEO) strategy aimed at improving website visibility.
    • Planning and project management of marketing activities related to the company's go-to-market strategy.
    • Creation and management of standardized marketing and communication processes.
    • Representation of the company at key external events.

    Requirements:

    • Bachelor's degree in Business, Communications, Marketing, or a related field; advanced degree preferred.
    • 15+ years of experience in proposal management, including leadership experience in a government or commercial contracting environment.
    • Demonstrated track record of leading winning proposal efforts for large, complex contracts.
    • Experience and understanding of civilian and military Federal government contracting.
    • Expert knowledge of proposal best practices, Shipley methodologies, and government procurement regulations.
    • Strong leadership, team-building, and mentoring skills.
    • Excellent project management and organizational skills with the ability to manage multiple deadlines.
    • Proficiency in proposal development tools, such as MS Office Suite and proposal automation tools.
    • Command presence to ensure proposal teams remain calm and focused during stressful time constraints.
    • Ability to work in a fast-paced, deadline-driven environment with minimal supervision.
    • Comprehensive knowledge of CRM and capture management tools, such as Salesforce.
    • Must be proficient in English, both written and verbal, to ensure effective communication and collaboration.
    • Succesful results of preemployment screenings, including federal background check, MVR, and drug screen.
    • Comply with company drug and alcohol policy.
    • Be authorized to work in the US or will be authorized by the successful candidate's start date.
    • Clearance: DoD clearance preferred; ability to obtain acceptable.

    Compensation:

    • Expected Salary: $230,000 - $250,000 per year.
    • Versar Global Solutions is providing the compensation range and general description of other compensation and benefits that the Company in good faith believes it might pay and/or offer for this position based on the successful applicant's education, experience, knowledge, skills, and abilities in addition to internal equity and geographic location.

    Location Requirements:

    • The position will primarily work a hybrid work schedule, requiring a minimum of 3 days a week on site at our Washington DC office.

    EEO Commitment:

    • Versar Global Solutions is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.
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Vice president of marketing