- Developing a profound understanding of our clients' customers' desires, needs, and behaviors throughout the entire customer journey
- Supervising the creation and coordination of engagement and omnichannel strategies – linking strategic objectives to engagement priorities and channel-specific tactics (e.g., social, CRM, website, paid media, apps, rep-delivered, and more)
- Leading the translation of insights into strategies and tactics effectively
- Collaborating seamlessly with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand, and communication strategies
- Establishing strong client connections as a vital strategic and business ally
- Showing a solid grasp of various analytical frameworks and methodologies, and the skill to analyze and transform data into a concise narrative
- Handling smaller client projects and supporting the senior team in overseeing larger clients
- Guiding junior strategists on strategy tools and processes, offering direction and feedback for professional development, and understanding how to inspire junior strategists
- Playing a crucial role in leading key strategy deliverables by steering the strategic direction concerning our clients' brand progress and marketing approach
- Continuously striving to enhance client work, actively examining client challenges and prospects
- Encouraging the team to uncover innovative tools and concepts, and pursue avenues for growth
- Leading workshop organization and proposals, formulating measurement strategies and analytical approaches, executing CX planning and tactical exercises, and developing content and presentation strategies
- Actively engaging in new business pitches
- 5-10 years of experience in overall research and strategic planning
- Experience in HCP and DTC marketing agency environments
- A critical and analytical thinker, an innovator, and a visionary who sparks creativity
- Shows passion, familiarity, and inquisitiveness concerning the CX field
- Adept at fostering strong client relationships and trust through thorough immersion in the client's business
- Highly collaborative and capable of working efficiently with internal and external stakeholders
- Excellent written and verbal communication abilities
- Minimum of a bachelor's degree and a diverse background, including expertise in developing business strategy, marketing strategy, consumer insights, and/or account planning
- An MBA is desirable
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Strategy Director - New York, United States - VML HEALTH
Description
Who we are:
Join us at VML, where we are at the forefront of innovation and growth in an ever-changing world. With a rich legacy of combined expertise, we bring together creativity and technology, embracing diverse perspectives that fuel inspiration. Following the merger of VMLY&R and Wunderman Thompson, we have embarked on a new journey as a growth partner that combines elements of a creative agency, consultancy, and technology powerhouse.
Our global family now spans over 30,000 team members across 150+ offices in 64 markets, each contributing to a culture that values connection, inclusivity, and the strength found in differences. Our range of capabilities covers the entire customer journey, providing profound insights in areas such as communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver comprehensive solutions that lead to groundbreaking outcomes.
Where you shine:
As the Director of Engagement Strategy, you will be spearheading a human-centered approach that transforms human empathy and a deep understanding of the world into significant and impactful experiences. We strive to foresee emerging opportunities at the intersection of people, culture, technology, and business, pinpointing areas for growth and strategies for success for our clients. In this role, you will excel by grasping the core of client business challenges, reframing issues in innovative ways, and offering guidance and clarity through your thought leadership. Engagement strategy lies at the heart of the VML Strategy & Insights practice, providing direction across strategy, insights, and innovation.
The Director of Engagement Strategy typically operates independently, utilizing a team of junior experience strategists and cross-functional CX teams to propel projects forward. You will be responsible for overseeing the exploration, synthesis, and business impact of CX initiatives. Like all strategists within our team, we expect you to inspire change through your inherent curiosity, a desire for impact, and an approach that immediately translates strategy into action.
What your success will look like:
Who you are and what you bring:
The base salary for this role at present may range between $145,000 to $175,000. Individual compensation is determined by various job-related factors such as location, business requirements, level of responsibility, experience, and qualifications. We provide a competitive benefits package; reach out to learn more about it.
At VML, we are dedicated to cultivating an all-encompassing work environment that is both fulfilling and career-focused. Our initiatives surrounding Inclusion, Equity & Belonging, along with the VML Foundation, underscore our commitment to giving back and creating a positive impact within our communities and beyond. Our team members are the lifeblood of our organization—innovators, creators, thinkers, makers, and doers—who drive not just marketing but meaningful experiences that resonate in every action and interaction.
VML is a part of WPP. For further details, please visit our website, and connect with VML on Instagram, LinkedIn, and X.
