Internet Marketing Analyst - Napa, United States - appreciative staff member

Description

We are seeking a skilled and analytical Internet Marketing Analyst to join our team. The ideal candidate will have a strong understanding of digital marketing strategies and possess the ability to analyze data to optimize marketing campaigns and drive business growth.

Responsibilities:

• Conduct thorough analysis of digital marketing campaigns across various platforms, including website, email, social media, and paid advertising.
• Monitor key performance indicators (KPIs) to track the effectiveness of marketing efforts and identify areas for improvement.
• Utilize web analytics tools (such as Google Analytics) to gather and interpret data, generate reports, and provide actionable insights.
• Collaborate with cross-functional teams to develop and implement marketing strategies that align with business goals and objectives.
• Stay informed about industry trends, emerging technologies, and best practices in digital marketing.
• Conduct competitor analysis to identify strengths, weaknesses, and opportunities in the market.
• Generate regular reports and presentations to communicate findings and recommendations to stakeholders.

Requirements:

• Senior High school, Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience as a Marketing Analyst or similar role, preferably in an internet marketing or digital advertising environment.
• Strong analytical skills with the ability to interpret data and draw actionable conclusions.
• Proficiency in web analytics tools, such as Google Analytics, and experience with data visualization tools.
• Excellent communication and presentation skills, with the ability to convey complex information to diverse audiences.
• Detail-oriented with a strong focus on accuracy and quality.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of SEO, SEM, social media marketing, and email marketing best practices is a plus.