- We listen closely to the wants, needs, hopes & fears of others. We seek to understand people so deeply that we are compelled to act on their behalf.
- We understand the collision between people, culture, technology, and commerce in ways that make our marketing more relevant in today's complex marketplace.
- We advance capability building against industry headwinds through pacesetting research that inspires our innovation team to build brands with purpose that connect with people.
- Sets the consumer learning agenda (and budgeting) for pipeline initiatives including opportunity identification, concept development & validation, naming, liquid testing, target definition, packaging development, positioning, etc.
- Prioritizes key business questions to go answer. Using a toolkit of research approaches, this role is a key influencer on managing risk and encouraging reapplication of proven successes. Charged with balancing rigor and speed in pursuit of a learning agenda that will lead to the best propositions. Ensures we are building a pipeline of innovation across existing and emerging segments where a portion are led with multicultural insights.
- This role will be responsible for integrating multiple data sources – both primary and secondary (consumer tracking, IRI, behavior tracking, custom quantitative research, various qualitative research projects, etc.) and cultural insights (Kantar, IWSR, WGSN) to drive strategic recommendations, inspire idea development and provide analysis and associated recommendations to teams
- Driving and maintaining consistent approaches to consumer research across all elements of innovation. Lead new methodologies and approaches that maximize value for the investment & stay on top of new approaches to get the best consumer learning possible.
- You're an effective leader who possesses problem-solving abilities, exceptional project management skills, initiative to drive projects forward, accountability to own responsibilities, and empathy to successfully collaborate with others.
- You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities
- You build relationships and collaborate to get to the desired outcome
- You take accountability for results – acting with integrity and honoring commitments
- You have a thirst for learning – you are always looking for ways to learn and help one another grow
- Strong analytical skills and experience in both quantitative and qualitative methodologies; ability to translate insights into action
- Innovative and thinks outside the box; growth mindset
- Strategic thinking on the forefront of new trends; looking for the next new thing
- Ability to balance focus on short-term innovation needs of the business with longer term
- Ability to influence & gain trust quickly
- Clear, concise communication & story telling through data
- Strong collaboration with different levels & cross-functional groups in an org
- Extensive knowledge of consumer insights and the innovation landscape/process with ability to translate to impactful recommendations and white space opportunities
- 4+ years of insights experience
- Prior experience of CPG Consumer Insights or Innovation Insights
- Undergraduate degree (or above) in Marketing, business or related curriculum preferred
- Demonstrated executive presence & influence
- Flexible work programs that support work life balance including a hybrid work model of 3 days in the office
- We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
- We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
- Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
- Ability to grow and develop your career centered around our First Choice Learning opportunities
- Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
- On site Pub access to cool brand clothing and swag, top events and, of course... free beer and beverages
- Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
Consumer Insights Manager - Chicago, United States - Molson Coors
Description
Requisition ID: 30093
A Career in Beverage: Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.
We are Talent Brewers with our culture rooted in our core Values. We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture. We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.
The Headlines:
In the role of Manager - Innovation Insights working in Chicago, IL, you will be a part of the Growth Accelerator team and work directly with the Innovation Team. You will be accountable for leading the development and communication of thoughtful learning plans. You will champion innovations with human-lead insights and consult and advice the innovation team on solutions. These solutions must drive value and sales for our consumers, our distributors, and our company.
This position reports to the Sr. Manager of Innovation Insights and works very closely with innovation directors to deliver solutions that drive profitable growth for MCBC.
In Marketing Insights at Molson Coors, we infuse human empathy and understanding into brand-building and innovation initiatives:
The Responsibilities:
Innovation Insights: Partners with Innovation Directors and managers to identify new whitespaces & winning innovations across beverages to bring to market, always with the consumer in mind. Identifies white spaces and emerging trends/emerging consumers to fuel future pipeline.
Who We're Looking For
The Other Qualifications:
Work Perks that You Need to Know About:
Job Posting Grade: 11
At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We're an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.
Should you need accommodation due to disability [or any other protected status] during the recruitment process, please contact