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West Des Moines

    Business Development Specialist - West Des Moines, United States - HDG, Inc.

    HDG, Inc.
    HDG, Inc. West Des Moines, United States

    4 weeks ago

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    Description
    Essential Duties and Responsibilities - Business Development Specialist

    Prospecting and Lead Generation:
    • Identify and research potential referral sources for Assisted Living or Independent Living in the designated geographic area.
    • Identify and research potential geriatric physician offices as referral sources for Assisted Living or Independent Living in the designated geographic area.
    • Partner with libraries, churches, senior centers, the zoo, and other local partners to identify ways to support each other's mission and success.
    • Utilize networking and Outreach to generate leads.
    • Attend industry events, conferences, and meetings to establish connections and identify potential clients. This overlaps with the Sales Specialist so want to be clear on roles & responsibilities.
    • Attend Discharge meeting weekly to identify new leads when possible.
    Client Relationship Building:
    • Establish and maintain strong relationships with key decision-makers in healthcare or senior wellbeing related industries.
    • Understand the unique needs and challenges of each industry and tailor your approach to provide solutions.
    Consultative Selling:
    • Present the range of services and benefits offered by Highmark Senior Living, highlighting how they address specific needs.
    • Articulate the value proposition and competitive advantages of our services compared to alternatives.
    Proposal Development:
    • Collaborate with internal teams to develop customized proposals and solutions for each client.
    • Present proposals in a clear and persuasive manner, addressing any client concerns or objections.
    Sales Pipeline Management: This all crosses over with the Sales Specialist role so we need to be clear which role does what
    • Maintain accurate and up-to-date records of sales activities, leads, and opportunities in the CRM system.
    • Track the progress of leads through the sales funnel and follow up as needed.
    • Reach monthly activity goals.
    Collaboration and Reporting:
    • Coordinate with marketing and sales teams to align strategies and messaging.
    • Provide regular reports on sales performance, market trends, and competitive analysis.
    Continued Learning:
    • Stay informed about industry trends, changes in regulations, and advancements.
    Other duties as assigned.

    Requirements
    • An associate or bachelor's degree with course work in sales, marketing, business administration, social services or related area or three (3) years of experience in senior living setting working within a sales and marketing role preferred.
    • Experience in CRM entries and follow up.
    Success Factors
    • Knowledge of community outreach strategies and techniques Proven track record of success in meeting or exceeding sales targets and driving revenue growth.
    • Strong interpersonal skills and the ability to build rapport with diverse audiences, including seniors and their families.
    • Excellent communication skills, both verbal and written, with the ability to effectively articulate the value proposition of senior living.
    • Empathy, patience, and compassion for seniors and their families navigating the transition to senior living.
    • Detail-oriented with strong organizational and time management skills.
    • Proficiency in CRM software, Microsoft Office Suite, and other sales tools.
    • Ability to work independently and as part of a team.
    • Willingness to work flexible hours, including evenings and weekends, as needed.
    • Passion for making a positive difference in the lives of seniors and contributing to the success of the community.
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