Jobs
>
Parkersburg

    Marketing Officer - Parkersburg, United States - WesBanco Bank, Inc.

    WesBanco Bank, Inc.
    WesBanco Bank, Inc. Parkersburg, United States

    2 weeks ago

    Default job background
    Description

    Location

    This position is 100% remote. Employee will work full time remote outside of a WesBanco location (may occasionally attend in person meetings, although all primary functions of the role are performed remotely)


    Requirements


    Bachelor's Degree (B.A.) from four-year College, preferably in Marketing or related field or at least 4 years of Marketing experience or equivalent combination of education and experience.


    Job Description

    SUMMARY:


    In this position you will support centralized marketing activities and strategies and provide marketing support to retail banking centers within a designated area.

    You will work closely with Corporate Marketing staff to integrate pre-developed strategies for WesBanco business lines and retail banking centers.

    You will provide market-level input to the development of Corporate-wide marketing initiatives and assists in regional implementation of those programs.

    You will also maintain a thorough/expert knowledge on the designated market(s) environment and performance and develop market specific perspective to inform centralized marketing strategies targeting growth opportunities and/or competitive situations.


    CUSTOMER SERVICE SKILLS:

    Willingness to provide a level of service which will clearly differentiate us from our competitors.


    INTERPERSONAL SKILLS:

    Professional demeanor in appearance, interpersonal relations, work ethic and attitude.


    Possess clear, concise, effective written and oral communication skills to effectively express thoughts, ideas and concepts to management, bank employees and bank customers in a collaborative and solutions oriented manner.


    Ability to work collaboratively with a variety of individuals and/or teams; demonstrate a high level of energy, strong sense of urgency and high quality work standards.


    ESSENTIAL DUTIES AND RESPONSIBILITIES:

    Marketing Content Creation and Design


    Using bank-owned and supported graphics, brand standards, collateral guidelines and design software; helps develop and proof marketing materials within an established budget to support line of business efforts.

    Maintain a current knowledge of bank products and work at a high level of typographical, content, and compliance accuracy.

    Maintain accurate files of all marketing material and content produced per Bank standards.


    Local advertising materials may include, but are not limited to: electronic sign copy, newspaper ads, program ads, posters, brochures, flyers, and buck slips.


    Support with Local Community Events

    Assist in supplying banking centers with all materials necessary to participate in local community events in a timely manner.

    Materials may include, but are not limited to:
    WesBanco auction items and door prizes

    WesBanco promotional items

    Custom designed materials (posters, handouts, etc.)

    Check requests

    Provide on-site assistance with larger events when required.

    Participate in civic activities to promote growth and development of the community and a positive image for the bank.


    Market-Level Marketing Support

    Serves as the market expert for the designated area on the competitive environment (strengths, weaknesses, local factors, etc.).


    Attend regional sales and business development meetings for designated areas on a quarterly basis to remain up-to-date on market condition.

    Determine if products/services presented by external sources may be useful to marketing strategy and make appropriate recommendations to manager.

    Monitor Monthly Regional Marketing Budget Report to ensure designated areas are staying within parameters.


    OTHER REQUIREMENTS:


    Banking is a highly regulated industry and you will be expected to acquire and maintain a proficiency in the bank's policies and procedures, and adhere to all laws, rules and regulations that are applicable to your conduct and the work you will be performing.

    You will also be expected to complete all assigned compliance training in a timely manner.

    Assisting with the development and maintenance of direct mail and email programs.

    Updating marketing metrics to measure effectiveness of marketing tactics.

    Helping to maintain/update WesBanco's online presence.

    Becoming proficient in the use of Marketing Central as a centralized system for managing/tracking marketing projects and initiatives.

    Assisting in the execution of centralized marketing activities.

    Administer activities including coordination with legal, compliance, invoicing, budget management and process workflows.

    Assist in the coordination and execution of ad-hoc marketing requests as defined by manager.


    Within the marketing department, there will be a variety of marketing activities/projects to work on, with a fast pace set by business priorities, market activity and demands from internal business partners and service partners.

    Ability to efficiently manage multiple projects and meet deadlines under pressure.

    Must have good time management skills and high attention to detail will be vital.

    Ability to become familiar with business segment strategies, products and services.

    Ability to produce advertising materials using bank owned and supported software is a plus, including the Adobe suite of graphics programs and the Microsoft Office Suite.

    Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.

    Ability to write reports, business correspondence, and procedure manuals.

    Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.

    Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

    Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.


    Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

    Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
  • Phoenix Industries

    Our Vice President of Growth

    4 weeks ago

    Phoenix Industries Parkersburg, WV, United States Freelance

    We are seeking an experienced Growth VP (M/F/d) to join one of our portfolio companies in Parkersburg, WV and drive its growth strategies in the US market. In this role, you will be responsible for launching and expanding our portfolio company's platform in the US. · Join our por ...

  • Cascade Enterprises

    HR Intern refers to a person who is working as an intern in the Human Resources department

    4 weeks ago

    Cascade Enterprises Parkersburg, WV, United States Freelance

    **Hamburg** · **People /** · **Intern /** · **On-Site** · **JOIN US IN CREATING THE FUTURE OF THE INTERNET** · - At Impossible Cloud, our mission is to make cloud solutions of the 'new' internet (web 3.0) accessible to businesses - with all its benefits. As a decentralized cloud ...

  • SilverTech

    Installers for flexible room systems

    2 weeks ago

    SilverTech Barlow, United States

    Are you considering new professional challenges? As a market leader in Northern Europe for flexible building solutions and a dynamically growing company in Germany, we offer future-oriented perspectives for skilled professionals. Realize your ideas in a publicly traded and certif ...

  • ARMStaffing

    Travel Nurse RN

    1 week ago

    ARMStaffing Parkersburg, WV, United States

    ARMStaffing is seeking a travel nurse RN Med Surg / Telemetry for a travel nursing job in Parkersburg, West Virginia. · Job Description & Requirements · Specialty: Med Surg / Telemetry · Discipline: RN · Start Date: ASAP · Duration: 13 weeks · 36 hours per week · Shift: 12 hours, ...

  • ARMStaffing

    Travel Nurse RN

    1 week ago

    ARMStaffing Parkersburg, WV, United States

    ARMStaffing is seeking a travel nurse RN Med Surg / Telemetry for a travel nursing job in Parkersburg, West Virginia. · Job Description & Requirements · Specialty: Med Surg / Telemetry · Discipline: RN · Start Date: ASAP · Duration: 13 weeks · 36 hours per week · Shift: 12 hours, ...

  • ARMStaffing

    Travel Nurse RN

    5 days ago

    ARMStaffing Parkersburg, WV, United States

    ARMStaffing is seeking a travel nurse RN Med Surg / Telemetry for a travel nursing job in Parkersburg, West Virginia. · Job Description & Requirements · Specialty: Med Surg / Telemetry · Discipline: RN · Start Date: ASAP · Duration: 13 weeks · 36 hours per week · Shift: 12 hours, ...

  • ARMStaffing

    Travel Nurse RN

    6 days ago

    ARMStaffing Parkersburg, United States

    Job Description · ARMStaffing is seeking a travel nurse RN Med Surg / Telemetry for a travel nursing job in Parkersburg, West Virginia. · Job Description & RequirementsSpecialty: Med Surg / Telemetry · Discipline: RN · Start Date: ASAP · Duration: 13 weeks · 36 hours per week · S ...

  • ARMStaffing

    Travel Nurse RN

    1 week ago

    ARMStaffing Parkersburg, United States

    Job Description · ARMStaffing is seeking a travel nurse RN ED - Emergency Department for a travel nursing job in Parkersburg, West Virginia. · Job Description & RequirementsSpecialty: ED - Emergency Department · Discipline: RN · Start Date: ASAP · Duration: 13 weeks · 36 hours pe ...

  • ARMStaffing

    Travel Nurse RN

    2 days ago

    ARMStaffing Parkersburg, United States

    Job Description · ARMStaffing is seeking a travel nurse RN Med Surg for a travel nursing job in Parkersburg, West Virginia. · Job Description & RequirementsSpecialty: Med Surg · Discipline: RN · Start Date: ASAP · Duration: 13 weeks · 36 hours per week · Shift: 12 hours, nights · ...

  • First Mutual Bank

    Loan Officer Originator

    2 weeks ago

    First Mutual Bank Parkersburg, United States

    : The Loan Officer is responsible for originating mortgage loan, HELOC and consumer applications. · Requirements: Duties and Responsibilities: · Originates loans by talking with customers and by contacting realtors, builders, etc.; engages in sales efforts at the customer's home ...

  • ARMStaffing

    Travel Nurse RN

    3 days ago

    ARMStaffing Parkersburg, United States

    Job Description · ARMStaffing is seeking a travel nurse RN Med Surg / Telemetry for a travel nursing job in Parkersburg, West Virginia. · Job Description & RequirementsSpecialty: Med Surg / Telemetry · Discipline: RN · Start Date: ASAP · Duration: 13 weeks · 36 hours per week · S ...

  • First Mutual Bank

    Loan Officer Originator

    1 week ago

    First Mutual Bank Parkersburg, United States

    Job Description · Job DescriptionDescription:The Loan Officer is responsible for originating mortgage loan, HELOC and consumer applications. · Requirements:Duties and Responsibilities: · Originates loans by talking with customers and by contacting realtors, builders, etc.; engage ...

  • First Mutual Bank

    Loan Officer Originator

    1 week ago

    First Mutual Bank Parkersburg, United States

    Job Description · Job DescriptionDescription:The Loan Officer is responsible for originating mortgage loan, HELOC and consumer applications. · Requirements:Duties and Responsibilities: · Originates loans by talking with customers and by contacting realtors, builders, etc.; engage ...

  • United Bank, Inc.

    Compliance Officer

    6 days ago

    United Bank, Inc. Parkersburg, United States

    Job Description · Responsible for collaborating with the Chief Compliance Officer and the development, coordination, and ongoing implementation of the Brokerage & Wealth compliance program. · RESPONSIBILITIES: · * Serve in an account reviewer role to complete annual reviews for a ...

  • 160 Driving Academy

    Business Development Specialist

    2 weeks ago

    160 Driving Academy Parkersburg, WV, United States

    Whether you see yourself in sales, business development, customer service, retail management, or operations, as a 160 Business Development Specialist you will have exposure to all facets of the business and a career full of growth opportunities. · 160 Driving Academy is the natio ...

  • United Bank, Inc.

    Treasury Management Operations Analyst

    6 days ago

    United Bank, Inc. Parkersburg, United States

    Job Description · The Product Analyst is responsible for production of reports used to measure and monitor the efficiency, accuracy, volume, profitability, security, risk and/or timeliness of assigned products and services, and/or the first-line support of selected products, incl ...

  • First Mutual Bank

    Loan Originator

    1 week ago

    First Mutual Bank Parkersburg, WV, United States Full time

    : The Loan Officer is responsible for originating mortgage loan, HELOC and consumer applications. · Requirements: Duties and Responsibilities: · # Originates loans by talking with customers and by contacting realtors, builders, etc.; engages in sales efforts at the customer's h ...

  • Jerrod Sparling - State Farm Agent

    Telemarketer - State Farm Agent Team Member

    6 days ago

    Jerrod Sparling - State Farm Agent Parkersburg, United States

    Job Description · Job DescriptionBenefits:Competitive salary · Flexible schedule · Opportunity for advancement · Training & development · ROLE DESCRIPTION: · Jerrod Sparling State Farm is seeking an organized and efficient specialist to fulfill administrative duties and support i ...

  • Blue Signal Search

    Sales Engineer

    3 weeks ago

    Blue Signal Search Parkersburg, United States

    Our client provides a diverse range of equipment and services aimed at cleaning and preserving industrial machinery across various industries. They are committed to delivering top-notch solutions that uphold the highest quality standards. Currently, they are looking to hire a Sal ...

  • 160 Driving Academy

    Business Development Specialist

    2 weeks ago

    160 Driving Academy Parkersburg, United States

    Whether you see yourself in sales, business development, customer service, retail management, or operations, as a 160 Business Development Specialist you will have exposure to all facets of the business and a career full of growth opportunities. · 160 Driving Academy is the nati ...