- Assists in planning, coordinating, and executing marketing campaigns across paid and owned channels including digital, social media, email, web, app, print, and others.
- Collaborates with cross-functional teams to develop compelling marketing campaigns that deliver on Lowe's marketing strategy.
- Conducts market research and analysis to identify trends, consumer behaviors and preferences, and competitive insights to inform marketing strategies.
- Coordinates with internal teams, such as operations, merchandising, finance, and others to ensure marketing efforts are aligned with overall business objectives.
- Supports cross-functional teams to maintain brand consistency across touchpoints by leveraging brand guidelines and messaging frameworks. Works with creative team to develop brand assets for internal partners to ensure brand is represented accurately.
- Manages timelines, resources, and systems for marketing projects, ensuring deadlines are met and objectives are achieved.
- Assists in managing and updating marketing budgets, tracking expenses, and ensuring marketing initiatives are executed within allocated budget. Collaborates with finance and marketing team to reconcile expenses, forecast future expenditures, and report to leadership on an on-going basis.
- Develops, updates, and distributes marketing artifacts to keep stakeholders updated on latest marketing plans.
- Individual ContributorRequired Qualifications
- Bachelor's Degree Business, Communication, Marketing or related field
- 2-3 years of Marketing experience
- 1-2 years of Brand Marketing experience, Project Management, Digital and/or Social Media, market and competitive researchAbout Lowe'sLowe's Companies, Inc
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Marketing Coordinator - Mooresville, United States - Lowe's
Description
Job SummaryThe Marketing Coordinator supports the Brand Marketing team in an effort to implement and execute the company's customer marketing strategy and activation effectively.
They assist in coordinating various marketing activities, from planning and research to implementation and analysis, ensuring alignment with the company's goals and objectives.
This position requires a blend of creativity, organizational skills, and marketing knowledge to contribute to the overall success of the marketing initiatives.
Key ResponsibilitiesLOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States.
With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates.
Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts.
For more information, visit 's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
