Marketing Manager, Innovation - Hackensack
1 month ago

Job summary
The Marketing Manager, Innovation & Brand Equity is responsible for developing the brand positioning, brand architecture, and a robust innovation roadmap. From idea to in-market execution this role combines strategy creativity data-driven insights teamwork influence and flawless implementation.- Develop 3-year innovation roadmap and execution across the portfolio and in line with company growth aspirations consumer and category needs financial health.
- Lead short-term innovation initiatives through stage gate process from concept to business case validation through launch including financial commitments P&L cogs pricing margins volume.
Job description
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