Manager, Retail Media Advertising - New York - Kennedy Wilson

    Kennedy Wilson
    Kennedy Wilson New York

    1 day ago

    Full time
    Description

    About This Role

    Macmillan is seeking a strategic data driven Manager Retail Media Advertising to join the Performance Marketing Audience Development team within Consumer Insights Marketing Analytics CIMA department Reporting to Senior Director Performance Marketing Audience Development this key role is an exciting opportunity shape how readers discover Macmillan titles driving measurable growth through innovative retail media strategy h2 Job Summary p The Manager Retail Media Advertising will own the strategy execution and optimization of backlist focused retail media campaigns with a primary focus on Amazon advertising platforms driving performance and growth through data driven decision making cross functional collaboration and deep expertise in Amazons suite of retail media tools capabilities They will also serve as the main in house expert on Amazon marketing advising best practices establishing KPIs guiding publisher marketing teams on strategic enhancements frontlist campaigns span class bold What you ll do ul li Lead the strategy execution and optimization of backlist focused retail media advertising campaigns primarily leveraging Amazon Sponsored Products Sponsored Brands Sponsored Display DSP li Manage campaign planning for backlist initiatives aligning media spend revenue goals collaborating closely with publisher marketing teams identify priority titles opportunities li Partner with Manager Metadata Retail Media Optimization synchronize paid organic strategies ensuring product detail pages fully optimized tandem campaign launches li Train advise publisher marketing teams best practices achieve target ROAS advise frontlist campaign optimization title selection li Collaborate Author Brand Backlist Marketing Strategy develop manage Amazon Brand Storefronts Brand Story modules related assets enhance brand presence drive shopper engagement across campaigns li Manage day day relationships with Amazon Advertising representatives agency partners internal stakeholders ensure smooth campaign execution comprehensive reporting timely implementation recommendations frontlist backlist efforts/li Leverage AI automation features including campaign recommendations budget algorithms dynamic bidding predictive targeting improve campaign efficiency outcomes/li Evaluate new ad formats placements audience segments share learnings best practices inform frontist campign strategiesspan>/li Utilize custom audience targeting first party data lookalikes interest based segments run prospecting retargeting conversion campaigns/ili Track KPI analyze Campaign Data produce actionable insights recommendations inform future investment prioritize mediumspts Guide development dashboards reporting tools enable real time performance transparency business behavior analysis revenue driversstay informed about trends platform enhnacments algorithm changes maintain competitive advantage continually refine strategyspan thb What you re required lU Li 5 years experience digital retailer meadia advertsising preferably publishing book industry hands hands booking managing advance Ads Caighns /il Strong command working crossfunctionally along business goals proactive solutions oriented mindset desire collaborate strong stakholders management communicatin skills translate complex performace metrics clear actionable recomendationsSpan

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