- BS degree in a quantitative field (e.g., statistics, economics, mathematics, engineering, computer science)
- 1-3 years of experience in integrated marketing strategy & analytics and measurement, and multiple priorities & milestones
- Project management experience in dealing with a high volume of reporting/analyses requests
- Experience in the languages of data manipulation (e.g., SQL, R) and in visualization (Tableau, Datorama)
- Experience with A/B and Multivariate test design and implementation and statistical concepts
- Experience in omnichannel marketing, attribution and ROI measurement, including performance and awareness of online advertising
- Strong organizational skills, with the ability to effectively manage projects, communicate effectively and be a self-starter
- Experience and passion for working in a fast-paced agile environment, delivering functional features in small time durations
- Ability to speak to technical topics and metrics in an understandable manner
- Experience with relationship building/management with internal stakeholders including Marketing, Product, and Engineering
- High Proficiency in MS Excel and PowerPoint
- Master's degree a plus
- 3+ years' experience with media and marketing measurement, analytics, and reporting within an advertising agency/consulting
- Experience with online advertising, targeting, and measurement systems and methodologies (Ad servers, DSPs, DMPs, etc.)''
- Well versed in Advertising technology, including 3rd party ad-serving and tag management solutions and programmatic ad buying platform
- Ability to work through ambiguity and drive for clarity of direction
- Tableau experience
- High volume of repetitive tasks, High volume of tickets
- Work on 510 reports per day,
- They get a new project in their Jira queue, set up campaign for measurement in their suite
- Items measured campaigns against: shampoo/body wash
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Data & Reporting Analyst - San Bruno, United States - Saxon Global
Description
Position Description:
The Reporting Analyst will assist in managing the interpretation and analytics reporting, providing data to Insights Analyst who will be working with clients to provide insights & performance.
The Analyst will perform hands-on analysis and conduct in-depth investigations with the team, execute end-to-end measurement projects, and work with the Insights Analyst who will ultimately create actionable recommendations to the business.
Assist in process improvement initiatives to scale data and measurement solutions
Contribute with building measurement/analytics tools and platforms reflect the best and most appropriate solutions available
Minimum Qualifications:
Preferred Qualifications:
Additional Notes:
Analytics Team:
Media Insights
Locations:
San Bruno, Hoboken, Chicago, or
LA
OVERVIEW:
Team is in charge of measuring campaign performance through customer behavior data then providing recommendations/insights to ad partners within category to optimize.
REQUIREMENTS:
-digital media (large retail companies: Target, Macys), ad agency is a plus but not necessary
-1-3 yrs experience OR Just out of grad school OR couple years out of undergrad
-intermediate SQL
Day-to-Day:
Then after mid campaign reporting
e.g 5 reports -download data in Tabelau or Datorama, populates in excel, copy and paste date into macro workbook that formulates an macro template
End report - same as inflight report
80% of the role is setting up tickets
50+ tickets in a month
20% custom - need data from item over the last 12 months
That's where SQL comes in because they are dealing with large data sets
Intermediate SQL
Not a requirement for to have any insights experience
Good critical thinking skills
Ability to learn and pick up things quickly
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