- Support content marketing strategy alignment with overall marketing goals
- Craft compelling marketing materials (landing pages, email copy, social media content) to nurture leads and drive conversions
- Collaborate with the Business Development team to refine messaging and sales sequences
- Own the execution and growth of our established webinar program including securing industry thought leaders as speakers, crafting compelling promotional strategies to drive attendance, developing high-quality presentations, and delivering top-notch live webinars to maximize lead generation
- Manage logistics of industry trade show participation, from planning and execution to developing innovative ideas that drive engagement and maximize ROI
- Be a trusted resource for the team by providing insightful guidance leveraging your in-depth knowledge of our marketing funnel and pipeline, target buyers and their journey, and the market landscape
- Transform data into actionable strategies that optimize program performance, ensure alignment with business goals, and continuously identify areas for improvement
- Support report-outs on campaign results and key takeaways/learnings for leadership
- Direct experience collaborating effectively with both the sales and marketing teams
- Possess a data-driven mindset with a strong understanding of key marketing and sales metrics
- Proven experience supporting and executing successful demand generation campaigns
- Demonstrated experience clearly communicating the value of marketing efforts by translating data and results into actionable reports that resonate with cross-functional teams
- Brings a passion for continuous learning and personal growth, fostering a collaborative environment where everyone can learn and develop their skills
- Exceptional written and verbal communication skills with the ability to craft compelling messages that reach target audiences
- Proven record of measurable contributions from previous roles, demonstrating ability to impact sales and business development efforts
- Experience managing multiple projects simultaneously, meeting deadlines, and staying organized
- 2+ years of Marketing, Sales, or Business Development experience (focus on demand generation a plus)
- Bachelor's degree in business, marketing, or equivalent experience
- Required working experience in a B2B software organization
- Proficiency in marketing automation platform HubSpot and sales automation platform Sales Hub/SalesLoft, or similar tools
- Experience crafting engaging and informative marketing content (a plus)
- Experience leveraging AI tools to support marketing activities (preferred)
- Interest in traveling to support trade shows (approximately 10% of the time)
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Marketing Specialist, Remote in Minneapolis-Saint Paul, MN - St Paul, United States - MHC Automation
1 month ago
Description
Who we are:
MHC is an innovative, privately held international Software as a Service (SaaS) company committed to optimizing the speed, efficiency, and efficacy of information as it flows between people and systems.
Our solutions accelerate digital transformation, allowing our customers to significantly increase productivity and improve communication by converting manual, complex or paper-based into highly automated digital processes.
We are committed to our customers' success, and it shows. Our global team creates game changing success for over 1,200 organizations across fifty countries and five continents.For additional information visit:
Who we are looking for:
We are seeking a results oriented B2B Marketing Specialist to directly impact business growth across our two diverse lines of business.
Reporting to the Senior Manager of Programs & Content, you will play a key role in developing and executing strategic marketing programs that drive lead generation, brand awareness, and sales growth for MHC.
We believe in fostering a hands-on learning environment, where you will jump right into real-world projects.This immersive experience will allow you to contribute to impactful marketing programs, gain high visibility within our collaborative global team, and utilize your passion for innovation.
If you thrive on autonomy and embrace a growth mindset, this role is for youWhat you will get to do:
What you will need to succeed:
Knowledge and Skills:
Education and Qualifications:
This position offers the flexibility of remote work, but occasional in-person collaboration at our Burnsville, MN office may be required.
We proud to be an equal opportunity employer and welcome our employee's differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status.
Different makes us better - Join us.This role is not eligible for visa sponsorship.
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