- Bachelor's degree in statistics, mathematics, computer science, economics, engineering, information management, social sciences, or business/marketing related fields. Masters preferred.
- 1 to 2 years of experience in a quantitative data driven field, media, or equivalent coursework or academic projects
- Basic understanding of RShiny or Dash (Python/R)
- Basic understanding web application frameworks (CSS/HTML/JavaScript)
- Experience with data visualization platforms (Qlikview, Plotly, SAS, Tableau, etc.)
- Understanding of marketing mix modeling/econometric analysis
- Familiarity with at least some of the following tools: marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), web analytics (e.g. Google Analytics, Adobe Analytics) Responsibilities
- Translating data into clear, compelling, and actionable insights by leveraging
- advanced analytics tactics conducted by central resources
- Developing and executing attribution and measurement projects
- Ensuring timely follow through on all scheduled and ad hoc deliverables
- With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
- Development of presentations to clients, including the results of attribution and modelling projects in a clear and insightful narrative, digestible by a lay person
- Understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals
- Evaluating data and research/analytics vendors for client needs or as they approach clients
- Culture We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
- Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
- As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a "startup" - we move fast, break things, and innovate.
Analyst, Marketing Science - New York, United States - annalect
Description
Job Description
OverviewAbout Annalect
Annalect is the Data & Technology arm of Omnicom Media Group.
Annalect's 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers' trust in brands, building new experiences, or delivering advanced analytics where it's most needed. Annalect is the driving force behind Omni, Omnicom's unique open operating system, which works hand-in-hand with clients' and partners' data and tools, to orchestrate better marketing outcomes.
Annalect's unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.
Team Overview:
Marketing Science is focused primarily on Marketing Mix Modelling and Multi-touch attribution. Marketing Science teams manage data processing (primarily in SQL, R scripting, and Excel), data exploration and the statistical analysis of media data. Marketing Science team members handle client's requests, work closely with internal cross-agency teams to support their needs, collect data from clients, clean and organize that data, and create statistical models, and build presentations highlighting key results, recommendations, and takeaways.
QualificationsRequired Skills And Qualifications
Position Overview:
As an Analyst on the Marketing Science team, you will be tasked with processing and modeling vast datasets into compelling and actionable insights. You will also build automated processes and front-end utilities to deliver these insights more effectively and more efficiently. You will work directly with other analysts and managers in Marketing Science, as well as client and agency teams, to communicate your findings and build strategies around them.
Key Responsibilities:
Perks of working at Annalect
Compensation Range: $55,000 to $75,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Annalect, a division of Omnicom Media Group, reaffirms its commitment to the policy of Equal Employment Opportunity and to carrying out this policy at all of its offices. It shall be the policy of Omnicom Media Group to (1) recruit, select, hire, train, promote, pay, discipline and terminate employees in all job classifications without regard to age, race, color, creed, national origin, citizenship status, alienage, religion, sex, sexual orientation, marital status, veteran status, disability or any other basis upon which discrimination against or harassment of employees or applicants for employment is prohibited under any applicable federal, state or local equal opportunity employment laws and (2) ensure that all personnel actions are administered without discrimination in violation of applicable law.