Sr Marketing Manager, Annual Plan - Minneapolis

Only for registered members Minneapolis, United States

4 weeks ago

Default job background
Full time $92,000 - $166,000 (USD)

Job summary

The Sr Marketing Manager will lead the development of annual marketing plans that define success metrics and learning plans and performance expectations partnering across marketing analytics and finance teams to assess impact and optimize plans over time.
They will translate business goals and guest insights into measurable outcome-driven marketing strategies ensuring clear linkage between marketing investments channel performance and business results.
This role requires strong business acumen strategic thinking and deep expertise in marketing measurement performance analysis continuous optimization along with attention to detail. 


About You:



  • 8+ years of related experience in marketing brand media analytics or agency environments with demonstrated ownership of marketin performance measurement at enterprise scale

  • Proven ability to translate business / guest objectives into clear success metrics learning agendas / measurement frameworks that assess marketin effectiveness across channels / time horizons





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