Marketing & Communications Manager - Dean Street Brooklyn, New York, United States

Description · IMPACCT Brooklyn is seeking a dynamic and creative Marketing and Communication Manager to join our team. The position leads our external and internal communications strategy. This role is responsible for shaping the organization's public image and brand voice. The M ...

Job description

Description

IMPACCT Brooklyn is seeking a dynamic and creative Marketing and Communication Manager to join our team. The position leads our external and internal communications strategy. This role is responsible for shaping the organization's public image and brand voice. The Manager will oversee all marketing and communications functions – from social media and website content to internal newsletters and event promotions – ensuring consistency and engaging storytelling across all channels. The role collaborates closely with the Executive Director and fundraising team (supporting fundraising communications) while managing relationships with external contractors and vendors.

Essential Duties and Responsibilities

• Social Media & Content Creation: Craft and manage all external social media content and promotional materials – including  Instagram posts, LinkedIn updates, e-newsletters, and flyers – to effectively promote our programs and impact. Ensure a consistent voice and visual style across all platforms, adhering to the organization's brand guidelines.
• Website Management: Maintain and regularly update the organization's website with current news, program information, and events. Optimize web content for clarity and engagement, and coordinate any technical updates or improvements as needed.
• Internal Communications: Gather, curate, and distribute information to all staff regularly to keep the team informed about org updates, successes, and upcoming events. This could be in the form of a weekly newsletter, management of a master calendar, the development of an intranet or the utilization of Teams to foster strong internal communication and culture. This will also include the development and management of a staff survey. 
• Inquiry Handling (info@ Advancement@ Inbox): Monitor the organization's general info@ email inbox daily, promptly responding to or routing inquiries to the appropriate staff members. Ensure that all public inquiries and messages receive timely, courteous responses in line with our messaging standards.
• Executive Communications: Draft clear and compelling communications on behalf of the Executive Director as needed – such as donor thank-you letters, op-eds, speeches, or organizational announcements. Work closely with the Executive Director to capture the intended tone and message, and manage an approval process for all leadership communications.
• Brand Management & Collateral: Serve as the guardian of our brand identity. Manage and update the organization's brand book (style/branding guidelines) and ensure all external communications align with these standards. Review and approve any branded collateral created by other teams (e.g., program brochures, slide decks) to ensure consistency in logo usage, colors, and messaging. Develop branded outreach materials (such as one-pagers, impact reports, brochures) that effectively communicate our mission and maintain a professional, cohesive look.
• Templates & Design Oversight: Create and maintain a library of branded templates for use by other departments (e.g., PowerPoint templates, flyer and report templates). Train and support staff in using these templates so that all externally facing documents meet branding standards. Approve any custom-designed materials to make sure they align with our brand guidelines.
• Event Marketing & Vendor Coordination: Coordinate promotional efforts for special events (such as our annual gala or community forums). Work with external vendors and partners on event-related communications – for example, liaise with graphic designers, printers, photographers, or PR firms hired for an event. Ensure that all event invitations, programs, and signage are on-brand and delivered on schedule.
• External Contractor Oversight: Oversee the work of external communications contractors and consultants – including any freelance social media specialists, marketing agencies, PR consultants, or event marketing vendors. Provide clear direction and expectations to these contractors and ensure their output aligns with our brand and quality standards. Manage vendor relationships and contracts related to communications (e.g., print vendors, web developers, branding agencies), ensuring deliverables and timelines are met.
• Fundraising Communications Support: Collaborate with the development (fundraising) team to create and refine fundraising campaign messages and donor communications. While not directly responsible for grant writing or fundraising strategy, the Manager provides communications expertise for donor appeals, fundraising event promotions, and stewardship materials. (Note: The role does not include lobbying, advocacy, or government relations communications, which are handled by other staff or partners.)
• Analytics & Improvement: Track engagement metrics across communication channels (social media insights, email open rates, website traffic, etc.) to gauge the effectiveness of marketing efforts. Provide periodic reports to the Executive Director and board on communication outcomes and use data to inform strategy adjustments.
• Reporting, Accountability & Community Leadership
• Provide regular updates on project progress, program milestones, financial status, and operational trends to the Executive Director, Executive Team, and Board.
• Share aggregate departmental performance and progress in weekly leadership team meetings.

Qualifications

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A master's degree is a plus.
• 3+ years of experience in marketing communications, public relations, or related fields. Proven track record of developing and implementing successful marketing strategies.
• Strategic Thinking - Strong analytical skills to assess market trends and adapt strategies accordingly. Experience in project management and the ability to prioritize tasks effectively.
• Technical Skills - Proficiency in digital marketing tools and platforms. Familiarity with content management systems and social media management tools.
• Creativity - Demonstrated ability to think creatively and develop engaging marketing campaigns. Ability to generate innovative ideas for branding and promotional efforts.
• Proficient with Microsoft Office, Photoshop, Illustrator, Constant Contact, Canva, WordPress (or a similar program), Applications: Facebook, Instagram, X (formerly Twitter), LinkedIn, and Threads.
• Excellent verbal and written communication skills. Ability to create compelling content for various platforms (e.g., social media, websites, press releases).
• Teamwork and Leadership - Strong leadership skills to collaborate cross-functionally. Experience working with external agencies and vendors.
• Adaptability - Willingness to adapt to changing market conditions and company objectives.
• Fluency in the English language is required.

Supervisory Responsibilities

None

Employment Status

Exempt, full-time. The days and hours of work are primarily Monday through Friday, 9:00 a.m. to 5 p.m. Travel may be expected. Occasional evening or weekend work and local travel may be required for events or funder meetings.

Benefits 

Competitive pay, hybrid schedule, paid time off including vacation, personal holidays, 403(b), 529 Plan, tuition reimbursement, Flexible Spending Account, Medical Insurance, Employee Assistance Program, and other fringe benefits.

Physical Demands and Work Environment 

This job operates in a professional office environment.  This role involves a mix of office tasks and direct participant engagement. The physical demands described here represent those that an employee must meet to perform the essential functions of this position successfully.  Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.  The role requires the ability to stand or sit for extended periods at a desk, work on a computer, and occasionally lift materials weighing up to 25 pounds.  Mobility is needed to navigate the office and assist participants during programs.  Typically based in a standard office setting, the environment has a noise level that is usually moderate to high, depending on the time of day and client population.  Regular interaction with clients and staff fosters a supportive atmosphere, and the noise level is usually moderate to high, depending on the time of day. 

IMPACCT Brooklyn is an equal opportunity employer and a drug-free workplace, and complies with applicable ADA regulations.

All applicants are considered for all positions without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical/mental disability, medical condition, military/veteran status, genetic information, marital status, ethnicity, alienage or any other protected classification, under applicable federal, state, and local laws.  By completing this application, you are seeking to join a team of hardworking professionals dedicated to consistently delivering outstanding service to our customers and contributing to the financial success of the organization, its clients, and its employees.  Equal access to programs, services, and employment is available to all qualified persons.  Applicants requiring accommodations to complete the application and/or interview process should contact a management representative.