brand & social partnerships manager - Wake Forest - 1-800-PACK-RAT

    1-800-PACK-RAT
    1-800-PACK-RAT Wake Forest

    1 week ago

    Description

    1-800-PACK-RAT was founded in 2002 with a focus on making moving and storage simple. With portable storage containers, customers have the flexibility to choose on-site storage, warehouse storage, local moving, long-distance moving or any combination. Our team of experts is available to help customers from start to finish with the goal of exceeding every customer's expectations.
    The Brand & Social Partnerships Manager is responsible for developing and executing strategies that amplify 1-800-PACK-RAT's brand presence through social media collaborations, strategic partnerships, and influencer programs. This role blends content creation, creativity, relationship management, and marketing strategy to grow awareness, drive engagement, and highlight the company's partnershipsand community initiatives.
    Essential functions:
    Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions
    Social Media Strategy & Execution

    • Lead the planning and creation of social media campaigns that promote 1-800-PACK-RAT's partnerships, sponsorships, and collaborative initiatives.
    • Develop engaging multimedia content (posts, stories, videos, etc.) showcasing partner relationships and co-branded activities.
    • Work with the digital marketing team to align partnership content with overall brand voice, seasonal promotions, and business goals.
    • Track, analyze, and report on partnership-related social media performance metrics (reach, engagement, conversions).
    Partnership Development & Management
    • Manage ongoing relationships with existing partners, ensuring mutual value and consistent communication.
    • Collaborate with cross-functional teams (e.g., Marketing, Sales, Business Development) to activate and promote partnership programs.
    • Negotiate partnership deliverables, timelines, and performance goals.
    Brand Storytelling & Collaboration
    • Collaborate with partners' marketing teams to identify content opportunities and execute activations and campaigns.
    • Collaborate with internal creative teams to produce high-quality co-branded content.
    • Coordinate press releases, blog posts, or video spotlights highlighting key partnerships.
    Analytics & Reporting
    • Monitor social media trends and partnership performance to identify growth opportunities.
    • Prepare regular reports summarizing partnership ROI, engagement impact, and social sentiment.
    • Use insights to optimize future campaigns and deepen partnership effectiveness.
    • Perform additional responsibilities as requested. Essential duties, responsibilities and activities may change at any time, with or without notice
    Competencies/skills
    • Proven track record of managing partnerships and executing co-branded campaigns
    • Excellent communication, negotiation and relationship-building skills
    • Creative thinking for visual storytelling and brand alignment
    • Experience with social analytics and reporting tools (SOCi, Hootsuite, Meta Business Suite)
    Specialized knowledge and/or licenses
    • Knowledge/experience in sports marketing campaign activations
    • Knowledge of influencer marketing or affiliate partnerships
    Required education and experience:
    • Bachelor's degree in marketing, Communications, Public Relations or related field
    Travel required
    Event Driven
    Benefits:
    • Home every day.
    • Competitive wages based on experience.
    • Comprehensive benefits package including health, dental, and vision insurance.
    • Paid time off and holidays.
    • 401K with company match.
    *This position is a base salary plus bonus potential*

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