Digital Marketing Manager - Roseville, United States - Smash Park Entertainment Group

Description

Smash Park, a leading eatertainment brand, is seeking an experienced and dynamic

Digital Marketing Manager

to join our team. You'll report to the VP of Marketing and play a pivotal role in shaping our digital presence.

You'll collaborate with the whole marketing team, external partners, and cross-functional teams to drive our brand's digital strategy, enhancing our online presence and digital channels.

Your leadership will be instrumental in aligning our digital initiatives with overall business goals.


About Us:

Our brand is focused on creating a fun, energetic atmosphere that brings people together through craft food and drinks combined with pickleball, endless games, live entertainment and weekly events.

We are passionate about providing our employees with a supportive and inclusive work environment that encourages career growth and development.

What You'll

Do In This Role:

Email Marketing:
Develop and execute impactful email marketing campaigns in collaboration with the marketing team, aimed at segmentation and nurturing strategies to progress leads towards sales

Social Media Strategy:
Partner with the Content Specialist to devise and execute organic and paid social media strategies. Enhance brand visibility and user engagement while supporting broader marketing goals through targeted advertising campaigns.

SEO Management:
Oversee search engine optimization (SEO) strategies to improve organic search rankings and drive traffic. Monitor and optimize website performance. Identify and resolve technical issues in partnership with the web developer affecting search engine rankings.

SEM Strategy:
Implement and manage search engine marketing (SEM) campaigns to increase online visibility and lead generation.

Manage and/or work with a partner on building out Google Ads campaigns, including keyword research, ad creation, and performance analysis.

Implement and optimize PPC campaigns to drive qualified traffic and engagement.

Website Management:
Spearhead the website's creative vision, focusing intently on crafting an engaging and simple user experience.

Collaborate seamlessly with UX designers and web developers to refine the site's aesthetics and functionality, enhancing user interaction and engagement rates.

Oversee the strategic development and optimization of landing pages for marketing campaigns, ensuring alignment with the brand's identity and user expectations.

Prioritize SEO best practices to maximize visibility and effectiveness.

User Experience (UX): Develop UX strategies to optimize impact of new offerings, promos and website experiences, ensuring alignment with customer journeys, market trends and competitive benchmarks.

Analytics and Reporting:

Gathers and analyzes digital metrics to understand the impact of our efforts and recommend ways to optimize digital channels.

Build and optimize how we're collecting data and being able to produce insights faster.

Provide regular reports on key performance indicators and schedule quarterly reviews with all marketing leaders to discuss and make data-driven recommendations.

Budgeting:
Manage the digital marketing budget and negotiate contracts, ensuring organizational alignment and cost-effectiveness.

Innovation and AI:
Drive digital innovation and exploration by testing and evaluating new technologies and artificial intelligence (AI).

This

Job Might Be For You If:
You enjoy a fast-paced environment that thrives on creativity, collaboration, and new ideas.
You thrive when working with a team of people all focused on the same goals.
You pay attention to details. As far as you're concerned, anything worth doing is worth doing right, every single time. You stay focused, and nothing falls through the cracks.
You think on your feet. You like learning new things, and you can learn quickly.
You communicate clearly with management and all staff.
You are motivated and driven. You volunteer for new challenges without waiting to be asked. You take ownership of the time you spend with us and truly make a difference.


The Experience You'll Bring:
A degree in marketing, advertising, graphic design or related field
7+ years' experience in marketing or related field
Experience with Marketing Cloud and/or Hubspot
Experience managing Google Ads
Proven experience with all social media platforms
Creative thinker with strong analytical abilities to gauge market trends and campaign effectiveness
Experience with Adobe Creative Suite and basic templated design is a plus

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