B2B Partner Marketing Manager - Seattle, United States - Ridepanda
Description
Company Description:
We are a rapidly expanding startup that is transforming the urban transportation landscape.
Our goal is to make sustainable transportation options accessible and convenient for everyone, while also reducing carbon emissions and enhancing the quality of life in cities.
Through our comprehensive subscription model, we provide companies with electric bikes, electric scooters, and traditional bikes as employee benefits, allowing their employees to commute and move around the city.
Job Description:
We're seeking a B2B Partner Marketing Manager to collaborate with our employer partners and increase adoption of our service to all their employees.
As the B2B Partner Marketing Manager, you'll have the unique opportunity to establish and shape our partner marketing function from the ground up.
You'll define our partner marketing direction, craft innovative marketing programs, and execute strategies to differentiate us in a competitive market.
Responsibilities:
Collaborate with employer partners to develop and execute creative marketing strategies that drive employee adoption
Develop and manage a content strategy that engages target audiences across channels
Support, ideate, and execute lead generation programs across multiple channels, including paid advertising, social media, SEO, and email marketing
Identify and develop partnerships with key influencers and organizations to increase brand awareness and drive traffic to our website
Plan and execute events and activations at partner locations that generate buzz and leads
Develop and manage field marketing initiatives to build brand awareness in local markets
Support local Pandahubs as it pertains to marketing and field events
Develop and manage ongoing communications targeted to employees
Define and develop employee personas to ensure targeted and effective marketing across channels
Collaborate with internal marketing and sales teams to ensure consistent messaging and alignment with overall marketing strategy
Requirements:
5+ years of B2B partner marketing experience with a track record of developing and executing successful marketing strategies
Startup experience and ability to thrive in a fast-paced, dynamic environment
Strong understanding of partner marketing strategy, content marketing, lead generation, social media, and SEO best practices
Excellent communication skills and ability to collaborate cross-functionally
Mobility industry experience a plus, but not required
Pay and Benefits:
Salary range $75 to $110k depending on background and experience
Employer-covered healthcare, including medical insurance with 100% premium coverage
401k plan without match
Unlimited paid time off to prioritize well-being and work-life balance
Flexible work arrangements to accommodate individual schedules and priorities
Inclusive and diverse workplace culture that values all employees' unique perspectives and talents
Location :
Remote, with preference for San Francisco Bay Area, Seattle, or NYC.
We're committed to supporting our employees' overall well-being and success, and we believe our benefits package reflects that commitment.
If you're excited about shaping the future of our partner marketing efforts in a fast-growing startup environment, we encourage you to apply.
As we expand, you'll have the opportunity to build and lead a partner marketing function that defines the trajectory of our brand.
More About Ridepanda:
We are a climate tech company that provides employers with a full-service micromobility benefits platform. We are a small passionate team with a collaborative product-building process and an eye for building useful, scalable technology.
Our aim is to help the next million people fall in love with bikes, e-bikes, and e-scooters through our subscription program, made accessible by company and government subsidies.
As a company we value:
Cross-functional collaboration
Wonderful user experiences
Sustainability
Physical safety on the streets
Emotional safety in the workplace
Employers and governments love us because we help them:
Reduce their scope 3 emissions
Meet clean air regulations
Reduce costs
Offer flexible hybrid commute options
Retain talent
Enhance health and wellness programs
Ridepanda is committed to providing equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected status under applicable law.
We do not discriminate in hiring, promotion, compensation, or any other aspect of employment on the basis of any of the above-mentioned characteristics.
We value diversity and inclusivity in our workplace and seek to create a welcoming and respectful environment for all employees.
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