Senior Meta → App Funnel
3 days ago

Job description
We're looking for a high-level Meta Ads + App Funnel expert who deeply understands the Meta → mobile app → subscription conversion flow.
This is not a basic media buying role.We need someone who can answer advanced technical questions and help us properly measure and optimize performance for a subscription-based mobile app.
What We Need:
We are running Meta ads to drive installs for a subscription app (iOS + Android).
We need an expert who can:
Audit and optimize our Meta → SDK → App tracking setup
Ensure accurate tracking of:
- Installs
- Trials started
- Trialtopaid conversions
- Subscription renewals
- Diagnose attribution gaps between Meta Ads Manager and inapp analytics
- Advise on proper SDK configuration (Meta SDK, MMPs like AppsFlyer / Adjust / Branch, etc.)
- Help structure events for optimal campaign optimization (e.g., optimize for Trial vs Purchase)
- Ensure SKAdNetwork alignment (for iOS)
- Troubleshoot discrepancies between RevenueCat (or similar subscription tools) and Meta reporting
Mandatory skills:
iOS, Android, Social Media Marketing Strategy
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