Analytics Lead, Strategic Marketing - Malvern, PA
2 days ago
Job description
Are you passionate about turning data into actionable insights? Do you thrive in a collaborative environment where your work directly influences strategy and performance? Vanguard is looking for a Strategic Marketing Analytics Lead to join our dynamic team and drive smarter marketing through data. As a Marketing Data Analyst, you will play a pivotal role in leveraging analytics across the marketing ecosystem to shape strategy, measure performance, and drive business outcomes. The ideal candidate thrives in ambiguity, communicates effectively, and brings a consultative mindset to problem-solving.
Core Responsibilities
- Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives.
- Bring structure to business requests, translate requirements into an analytical approach, and lead projects through completion.
- Lead the development and execution of analytics strategies that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement.
- Analyze advertising data to evaluate customer engagement, assess impact and provide actionable insights to improve future campaigns.
- Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders in a clear and impactful way.
- Performs analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.
- Proactively expands knowledge of business and analytics and shares with team members. Shares and documents best practices.
Qualifications
- 5+ years of experience in marketing analytics or business intelligence.
- Proficiency in Tableau, SQL, Excel, and Adobe Analytics.
- Strong analytical and storytelling skills.
- Familiarity with advertising measurement solutions, such as Attribution, Marketing Mix Modeling, or Multi-touch Attribution a strong plus
- Excellent communication and collaboration abilities. Able to interface with non-technical stakeholders (business leaders/marketers) and technical partners (engineers, data architects)
- Ability to manage multiple priorities and meet deadlines.
At Vanguard, we're committed to doing what's right for our clients—and that starts with our crew. You'll join a purpose-driven company that values integrity, innovation, and inclusion. Here, your work matters. Learn more about our Marketing organization at Vanguard here.
Marketing | Vanguard
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
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