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SVP, Digital Marketing and Engagement - Parsippany, United States - KADA Inc
Description
Job DescriptionSVP, Digital Marketing Strategy / Engagement Strategy LeaderMorristown, NJ - flexibility on remote work with some team meetings and client visits in-office and in tri-state area
Kada Recruiting is partnering with an innovative, industry-leading, independent medical communications agency, recruiting for a seasoned digital strategist and engagement expert to lead a team as an Engagement Strategy Leader.
This forward-thinking team leader will have a holistic background in digital marketing, strategic problem solving, and experience tactical development for the healthcare and/or pharmaceutical industry.
If you enjoy building teams and developing market offerings and are up for new challenges, this could be the right environment for you.
Managing and mentoring direct reports on the digital team, you will help grow the company's offering with innovative new solutions and agency-proprietary innovations.
You will also help drive agency business by enhancing existing relationships and building new ones.Key Attributes
Ability to analyze business objectives and competitive landscapeExperience developing multi-channel strategies and leveraging rich background in the digital marketing industryAgency experience including holding senior leadership positionsExtensive pharmaceutical experience - well versed in consumer and HCP on-line behavior including online influencer outreach, online advertising and social media campaignsBe a pattern seeker and a dot connectorResponsibilities
Working alongside account, creative, and executive leadership, the SVP, Digital Strategy will provide a clear point of view that outlines how our clients can best leverage new and traditional channels for the communication of brand message.
They will look for patterns through analytics, technology trends, audience insights and brand strategies and will connect the dots by architecting digital strategies influenced by client's business and marketing objectives.
Once a strategy has been determined, the SVP is also responsible for partnering with the account, creative and technology teams to ensure the strategy is effectively implemented.
Pitch and win new businessWork with internal teams and clients to challenge the status quoHelp create and deliver projects that are innovative, note-worthy, and successful for clientsDevelop a unique POV that can be published based on unique data insightsStay abreast on new companies, vendors and tools in the industryTrain others on digital tools and trendsBuild a team worthy of best-in-industry performanceAbout the AgencyIndependent. Stable. Growing.
17 years in the making, this agency was started by a group of individuals that were ready to do it better.
Better people, better creative, better relationships. Now with over a hundred people strong, they continue to grow and evolve.
As an independent agency that isn't under-resourced, you're sitting at the intersection of being able to do amazing work and lead a team of talented people to do the same.
You'll do this while not having the hassle of red tape and billable nonsense that often gets in the way of success.
Stability is a cornerstone of the business. They have not done layoffs in the history of the agency.They're continuing to win more and more new business and have a structure to set the agency up for success.
You don't have to worry about living and dying by one client and knowing that the team that you have and continue to build is there for the long-haul.
Located in historic Morristown, NJ this top 100 MM&M agency believes that you can be anything you want to be and be a part of something great.
With clients across multiple therapeutic areas and services across multiple areas (medical education, digital, promo, professional, managed care, etc), there is plenty of access and opportunity.
This is more than just another churn and burn agency.They believe people are not just their greatest asset, they are the most important asset worthy of protecting, developing and leading to success.
Requirements
8-10+ years of relevant work experience in digital communications or marketing, including paid, earned and owned digital media within the healthcare/pharma space.
Holistic background in brand development, additional experience in the consumer or B2B space is desired in addition to health care/pharmaceuticalTrack record of working with strong creative teams to produce compelling, objective-driven campaigns Deep experience leading and managing teams of people, demonstrating strong team development and leadership skills
Benefits
Competitive salary, excellent benefits, and a great working environment
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