Email Marketing Specialist - Herndon, United States - Addison Group

Addison Group Herndon, United States

3 weeks ago

Education / Training

Description

Job Type: Full time

Location: Herndon, 2 days on-site

Job Description

Revise and execute comprehensive marketing communications strategies leveraging email channels to achieve business goals.
Develop captivating email content, encompassing copywriting, design elements, and multimedia assets, aligning seamlessly with brand aesthetics and audience preferences.
Manage the marketing communications calendar, schedule and deploy campaigns.
Utilize email automation tools to orchestrate triggered and drip campaigns, meticulously tailoring messaging to customer behavior, lifecycle stages, and segmentation.
A/B testing and dissect campaign performance metrics (including open rates, click-through rates, conversion rates) to iterate and optimize campaigns for maximum impact.
Collaborate closely with cross-functional teams, including design, content creation, and product development, ensuring alignment of email marketing initiatives.
Ensure strict adherence to email marketing regulations (such as CAN-SPAM, GDPR) and industry best practices to safeguard sender reputation and optimize deliverability.

Requirements

Bachelor's degree in marketing or related field
2-5 years in marketing, strong emphasis on email marketing.
Knowledge of GDPR or CAN-SPAM regulations.
Email marketing platforms: Mailchimp, HubSpot, SendGrid) and marketing automation tools.
Outstanding communication and collaboration skills, essential for effective teamwork in a dynamic environment.
Ability to juggle multiple projects simultaneously and thrive in a fast-paced, deadline-driven setting.
Familiarity with HTML/CSS for basic email template customization is advantageous.

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