Senior Marketing Analyst - Milwaukee, United States - Morning Walk

Description

Morning Walk is a Performance Branding Company that seeks to create healthy brand ecosystems through a balance of purpose, experience, and performance to drive growth.

Weve built a team of insatiably curious thinkers and makers, relentlessly dedicated to craft, unapologetically optimistic, and always moving forward.

Our core disciplines include strategic consulting, creative design, content development, experience design, shopper marketing, data science, performance marketing, PR, CRM and Analytics.

We are fortunate to have a portfolio of passionate, purpose-led clients, and are privileged to work on their exciting, dynamic brands across myriad industries and sectors

from Kalahari Resorts & Conventions to innovative doors from Masonite, from car batteries (Clarios/OPTIMA) to snowplows (Toro/BOSS). We are powered by data and ideas and fueled by the energy of our people and clients. Our relentless and persistent optimism means we put our best foot forward, build on our solid foundation, and start each day new with the goal of creating an environment of growth and discovery

both personally and professionally. Motion is contagious, and were going places. Wont you join us?

We are looking for a Senior Marketing Analyst to join our Performance Marketing Data & CRM team. This role supports internal teams and our clients with marketing analytics, implementation, and optimization efforts. You will use a variety of platforms and techniques to uncover and deliver actionable insights

through website, media, owned marketing, and other valuable business data sets. You will be a key player in our client advancement with artificial intelligence (AI) tools.

Do challenges like the ones below sound interesting to you? Then we may be a great fit.
Scoping & deploying digital measurement & intelligent creative testing strategies to set clients up for success from the start
Running profitability analysis for e-commerce brands to help understand the true dollar contribution of marketing efforts
Contributing to performance branding ecosystem audits for current and prospective clients to help uncover critical business gaps and opportunities
Analyzing the performance of media, website, e-commerce, and customer data programs to help optimize, recommend, and plan for future campaign iterations
Diagnosing website user experiences and doing conversion rate optimization
Writing data stories tailored to internal and client stakeholders to effectively communicate context, impacts, and recommendations. This is not a backseat role

you will have the autonomy to work with client stakeholders.
Working with artificial intelligence (AI) and modeling tools to help accelerate our speed to insight

Experience Qualifications
4-year Bachelor's Degree required
2

5 years in a similar role
Working with large data sets and formulas in Excel
Working with website analytics & tracking tools

Google Tag Manager (GTM) & Google Analytics (UA, GA4)
Writing SQL queries to access & wrangle data in databases
Previous analysis with digital marketing channels (e.g. social, programmatic, search) and digital marketing platforms such as Meta Ads and Google Ads
Basic understanding of website (e.g. HTML/CSS, JavaScript) & e-commerce (e.g. Shopify) concepts

Bonus Qualifications
Experience with Python programming language and desire to use it for data transformation and programmatic analysis
Analysis on CRM, customer data platforms, and owned marketing channels (email, SMS)
Experience working with marketing and customer modeling - predictive, mixed media, or data-driven attribution
Contributions to search engine optimization (SEO) analysis projects

Compensation & Benefits

Morning Walk offers a competitive salary and benefits package including medical, dental and vision insurance, 401(k) with company match, as well as PTO and paid holidays.

We have offices in Milwaukees Third Ward and downtown Chicago.

This is for a hybrid role.

You have the option to work remotely 2 days a week (Tues./Thurs.) Our team loves to collaborate in person out of our Milwaukee or Chicago office for the other 3 days (Mon./Weds./Fri.)

We are an equal opportunity employer and value diversity.

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

by Jobble

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