Coca Cola - Rochester, United States - Green House Agency

Description

Job Summary:

The Field Sales Manager (FSM) serves as a dedicated Sales resource in the assigned territory. Through the direction of the Green House Region Marketing Manager (RMM) the FSM is accountable for building a profitable volume of the brand through the expansion of outlet distribution, implementation of key selling strategies, increased brand facings, as well as, securing favorable display and merchandising footprints within key accounts. This role will develop account relationships that drive velocity through engagement, brand advocacy, and education with consumers and key account staff alike. Additionally, the ideal candidate must possess an entrepreneurial spirit, and be detailed oriented and professional in all communication.

Primary Responsibilities:

Local & Key Account Programming 60%:

Secure New Points of Distribution (PODs) and maintain a pipeline of prospects.

Gain new and increase existing brand facings, securing superior representation versus the competitive set.

Ensure all merchandising standards are satisfied within local & key accounts - this Includes the application of coupons and building displays.

Identify consumer sampling opportunities in support of local accounts and focus territory and partner with the local field marketing team to execute.

Account Relationship Management 20%:

Develop and execute effective sales strategies in partnership with the bottler based on local market opportunities and insights gathered through the execution of the role.

Develop retailer relationships.

Respond to retailer needs, concerns, or questions as it relates to the brand.

Work with Coca Cola team to create and enact incentive programs aimed at driving brand affinity and increasing sales velocity.

Assist in product delivery when needed.

Actively monitor inventory levels and review brand performance regularly with the core leadership team.

Bottler Advocacy (10%):

Manage Coca-Cola Bottler incentive programming as it relates to the brand.

Attend, Participate & Lead General Sales Meetings (GSMs)

Schedule and participate in market visits, ride-alongs & Spot Appointments.

Secure weekly (or other) standing communication with relevant Coca-Cola Bottler stakeholders

Administrative (10%):

Execute sales objectives with regular tracking and progress reports

Submit all required reporting in a timely and complete fashion to designated program stakeholders

Utilize the Green House CRM tool to record account calls and KPI activity in "real time"

Conduct an ongoing SWOT analysis of business management and make recommendations within reporting checkpoints (weekly, monthly, quarterly) as needed

Collect and synthesize retailer feedback on Coca Cola and share it with the brand team

Provide ongoing communication on marketing, executional opportunities, new innovation in the market and share information with the team.

Minimum Requirements:

Minimum of 2 years of CPG product sales experience required

Beverage industry experience preferred

Strong customer service skills required

Strong brand marketing and negotiation skills required

Adept at networking, selling, and interacting with diverse groups of people required

Excellent communication and presentation/public speaking skills required

Ability to develop and maintain effective working relationships with all members of extended sales and brand teams required

Ability to be a passionate and enthusiastic brand ambassador

Has strong Business Acumen, including Microsoft Office, Google Suite Professional communication, and Presentation development

Understands how to get things done by leveraging opportunities against multiple resources

Results-driven and customer-focused mentality with a collaborative attitude

Willingness to work unconventional hours to meet outlet/bottler needs (early mornings and weekends)

Must have a valid Driver's License and be able to drive/travel through the designated market area

Ability to travel out of state preferred

Essential Physical Functions:

Communicates effectively both in person and over the phone, email, and in presentations

Observes associate, customer/member, or supplier behavior

Enters and locates information on computer

Creates documents, reports, and event recaps for tracking progress and success

Ability to lift weight in excess of 40 lbs.

Ability to carry weight in excess of 40 lbs.

Ability to sit/stand for prolonged periods of time

Ability to pick up and transport POS, merchandising equipment, and product

Compensation:

Salary - $75,000 - $80,000

Bonus potential - 10%

Auto and Communication allowance

Wellness Reimbursement - $50 monthly

Medical, vision, and dental available

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