Vice President of Advertisement - Columbia, United States - Your Health Organization

Description

Job Description

Job Title: Vice President of Advertising

Job Summary: As the Vice President of Advertising, you will be responsible for overseeing the development and implementation of advertising strategies to promote our products or services. You will lead a team of advertising professionals, collaborate with other departments, and work closely with external partners to drive brand awareness, customer acquisition, and revenue growth through various advertising channels.

Key Responsibilities:

1. Develop Advertising Strategy:
   • Develop comprehensive advertising strategies aligned with company objectives and target audience.
   • Conduct market research to identify trends, consumer preferences, and competitor activities.
   • Define advertising budgets and allocate resources effectively across different advertising channels.
2. Team Leadership and Management:
   • Lead, motivate, and manage a team of advertising professionals, including creative directors, media planners, and copywriters.
   • Set clear goals and objectives for the advertising team and ensure they are aligned with overall business objectives.
   • Provide guidance, mentorship, and professional development opportunities to team members.
3. Campaign Planning and Execution:
   • Conceptualize and oversee the development of advertising campaigns across various mediums, including digital, print, television, radio, and outdoor.
   • Collaborate with creative teams to develop compelling and effective advertising creative, messaging, and visuals.
   • Work closely with media planners to identify optimal media channels and negotiate advertising placements to maximize reach and impact.
4. Performance Analysis and Optimization:
   • Monitor and analyze the performance of advertising campaigns, using key metrics such as ROI, CTR, conversion rates, and cost per acquisition.
   • Identify areas for optimization and implement strategies to improve campaign performance and efficiency.
   • Stay updated on industry trends, emerging technologies, and best practices in advertising to continually enhance advertising strategies and tactics.
5. Cross-Functional Collaboration:
   • Collaborate with other departments, including marketing, sales, product development, and finance, to ensure alignment and integration of advertising efforts with overall business goals.
   • Work closely with external agencies, vendors, and media partners to leverage their expertise and resources in executing advertising campaigns.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business Administration, or related field; Master's degree preferred.
• Proven experience (10 Years) advertising, with a track record of success in developing and executing advertising campaigns across multiple channels.
• Strong leadership skills with experience managing and leading a team of advertising professionals.
• Excellent communication skills, both written and verbal, with the ability to present ideas and strategies effectively.
• Strategic thinker with a deep understanding of consumer behavior, market dynamics, and advertising trends.
• Analytical mindset with proficiency in data analysis and performance measurement tools.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and requirements.
• Strong negotiation and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Management reserves the right to modify duties or assign other duties as necessary.