Web Strategy Specialist - Indianapolis, United States - Dawar Consulting, Inc.
Description
Our client, a world leader in life sciences and diagnostics, is looking for Web Strategy Specialist (100% Remote). Kindly have a look at the details below and let us know if you are interested.
Job Title: Web Strategy Specialist (100% Remote)
Job Type: Long-term Contract (Possibility Of Further Extension)
NOTE: Candidate must be comfortable working in EST hours
Company Benefits include:
• Healthcare (Medical, Dental, & Vision)
• Paid Sick leave
• 401k (with 2% employer match)
We are seeking a Web Strategy Specialist on the digital marketing team. You will prioritize a strong focus on data-minded decisions for web strategy, including connecting the dots among stakeholders and team members involved, finding agile ways of working and modeling a collaborative spirit. You will help shape the vision, strategy and roadmap of our web approach, co-creating solutions to maximize value among marketers, communicators, customer engagement professionals and more internal partners.
Responsibilities:
· You'll be working within the U.S. affiliate's digital marketing team, focusing on leading our holistic web strategy – how we show up online in consistent, coherent ways in keeping with our business pillars and integrated marketing plans.
· Manage and publish content on external-facing websites/portals and with a lens on our Marketo landing pages. This includes opportunities to implicitly personalize and target content based on multi-channel engagement.
· Shape the web roadmap for our U.S. business to quickly deliver highest-value outcomes for customers, partners and additional prioritized audiences
· Drive co-creation of web vision and strategy, including contribution to the development and implementation of SEO-minded portfolio/product pages, via deep partnership and collaboration with stakeholders
· Define and deliver the future-minded web roadmap and manage the end-to-end web strategy (including continuous discovery and trend analysis, in keeping with our overarching digital marketing strategy and web/UX principles
· Be the primary web strategy SME for the four core franchises – Core Lab, Point of Care, Molecular and Pathology Labs – and for functions including but not limited to communications
· Deliver on user experience–centric web display that informs and delights the end user
Qualifications:
· Bachelor's degree in marketing, communications or a related field
· Minimum of 5-8 years of experience in digital product management or similar role
· Experience in UX/UI principled design, with the end user's journey front of mind
· Experience working in SAFe (Scaled Agile Framework) is a plus to have
· Experience with SQL queries and with back-end and front-end programming languages such as JavaScript, HTML and CSS is a plus to have
If interested, please share your update resume at