Digital Marketing Coordinator - Santa Clara

Who is Anatomage? · Founded in 2004, Anatomage is a world-leading health care technology company. Anatomage is committed to transcending the limitations of existing medical education with innovative products that elevate the teaching and learning process. Our staff is relentlessl ...

Job description

Who is Anatomage?

Founded in 2004, Anatomage is a world-leading health care technology company. Anatomage is committed to transcending the limitations of existing medical education with innovative products that elevate the teaching and learning process. Our staff is relentlessly committed to quality and customer satisfaction, striving to make sure our customers realize the full benefits of our unique products.

Anatomage is the global 3D medical application leader. Our products are currently installed and used in thousands of universities, institutions, clinics, and hospitals all over the US and world-wide. The Anatomage Table is the most technologically advanced 3D anatomy visualization system for anatomy education and is being adopted by many of the world's leading medical schools and institutions.

About the Role

As a Digital Marketing Coordinator at Anatomage, you will be responsible for organizing social media sites, creating online content, analyzing digital marketing trends, managing email campaigns, and reporting on website analytics. You will also be responsible for integrating digital marketing assets, driving brand awareness, and coordinating digital marketing campaigns. We are looking to add another member to our growing Marketing team as you will be an essential asset to the team

This position is full-time, on-site/hybrid at our Santa Clara, CA headquarters. Local candidates preferred

What You'll Do

• Assist in developing and implementing content for Anatomage's paid media strategy
• Schedule and publish digital content on LinkedIn, Facebook, YouTube, and other relevant platforms and manage the social content calendar.
• Optimize social media ads to increase brand awareness with a new audience, under the supervision of the Marketing Manager.
• Help maintain, communicate with, and grow our online, social platform communities
• Monitor and optimize on-page SEO (title tags, meta tags, images, and text attributes), and work on strategies to improve site score, rankings, links, and web traffic
• Oversee website maintenance to ensure a solid brand presence, and help roll out new features and content, including creating dedicated campaign landing pages
• Conduct keyword research and use other digital platforms (Google Analytics, SEMRush, etc.) to provide insight on web engagement and digital trends.
• Build, schedule and manage all email campaigns including newsletters, product announcements, and other email marketing programs
• Monitor, track and report on content campaign effectiveness on a continuous basis
• Contribute ideas and participate in the preparation of product launches/marketing campaigns
• Conduct market research to determine competitor and market influences potentially impacting our digital marketing strategies
• Assist Marketing Team with additional projects and other duties as assigned

Requirements

Skills and Abilities Required

• Strong writing and editing skills are required

• Excellent written and verbal communication skills

• Strong analytical skills, attention to detail, and ability to multitask

• Proficiency in the following marketing technologies preferred:
• Ad Platforms: Google, LinkedIn, Facebook, Instagram, Twitter
• Analytics & Reporting: Google Analytics
• Communication: Google Workspace, MailChimp, Asana, Zoom
• SEO: Search Console, SEMrush
• Website & Design: WordPress, Google Tag Manager

Minimum Education and Experience Required

• Bachelor's degree Business, Marketing, Communications, or a related field

Qualities We Look For

• 1-2 years of prior work experience with similar responsibilities
• Experience working within the educational or healthcare industry preferred
• Open to feedback and always looking for ways to improve
• Up to date with the latest digital trends and are willing to learn more about the various areas of marketing
• Highly motivated and detail-oriented
• Bachelor's degree in business administration or similar fields preferred.

Benefits

What We Offer

• Health, Dental, and Vision care for you and your family
• 401K savings plan with employer matching
• Generous PTO leave and paid holidays
• Casual work culture
• We offer a competitive base salary and commission structure to reward your hard work and success.

Anatomage is an Equal Employment Opportunity employer. We do not offer H1B Sponsorship at this time. Local candidates preferred.

About Anatomage

Anatomage has been financially robust and growing for 18 consecutive years. Doctors world-wide have enthusiastically responded to the company's products, making us a market leader and setting the industry standard. Currently, thousands of clinics and hospitals use Anatomage's software for patient diagnosis and treatment planning. Leading radiology equipment companies use Anatomage's software as a key component in their systems.

Anatomage offers the world's first and only life-sized virtual dissection table. Students can learn anatomy and physiology using highly interactive and accurate real human-based digital data. Institutions can offer high quality education without worrying about chemicals, facility costs, and regulatory issues. Hundreds of schools have adopted the Anatomage Table as the main teaching tool for students.

At Anatomage, there is an opportunity to work alongside the best in the field. With a diverse group of people from various technical, clinical, and artistic backgrounds, Anatomage provides a culture where distinguished individuals can work and collaborate in an organic manner. Our team members all bring unique strengths and talents to their group and embrace each other's diverse perspectives. Anatomage offers a distinct work experience with an exceptional opportunity to develop careers. Our philosophy is to foster a dynamic work environment, and we are proud to let our employees' knowledge and responsibilities grow with the company.

Fraud Recruitment Disclaimer

It has come to our notice that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondences, claiming they are representatives, subsidiaries or under contract with Anatomage, Inc., and, thus, pretending to represent Anatomage. The main purpose of these correspondences and announcements is to obtain privileged information from individuals, or to induce people to pay a fee for services related to recruitment or training or a new role.

Anatomage does not:

1. Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc.;
2. Request payment of any kind from prospective candidates for employment or any sort of fees;
3. Authorize anyone to either collect money or arrive at any monetary arrangement in return for a job at Anatomage; and
4. Request or require personal documents like bank account details, tax forms or credit card information as part of the recruitment process.

Legitimate emails from domains are from the organization, anything outside of the stated domain is likely a scam and fraudulent email. If you have received an offer from any domain other than , it is likely a scam and not a legitimate offer. Please do not provide any personal information to the imposters posing as recruiters or the HR manager of Anatomage, Inc. We recommend blocking and reporting their accounts for unauthorized and fraudulent behaviors.