- Support various marketing channels with daily performance analysis and continuous optimization of campaigns.
- Structure performance reports based on a combination of media, internal business data, and KPIs to manage channel efficiencies and identify optimization opportunities.
- Learn about Mochi Health's unique consumer targeting strategies and support campaigns by leveraging first and third-party data through volume modeling and advanced targeting.
- Conduct analysis related to media planning, including assessing campaign setup, tagging/tracking, and data collection.
- Provide strategic recommendations by analyzing factors such as dayparting, geographical exposure, frequency, and cost.
- Collaborate with marketing leadership to maximize ROI/CPA goals within budget constraints.
- Participate in exploring and testing new marketing channels and partnerships to continuously enhance the Marketing portfolio.
What We're Looking For: - Bachelor's Degree
- 2+ years of experience in an analytics function within the Marketing industry.
- Proven ability to interpret data, derive insights, and make recommendations.
- Advanced Excel skills
- SQL experience is a plus but not required.
- Knowledge of campaign performance analysis and media planning/buying is advantageous.
- In person in San Francisco, CA
Benefits: - Medical/Dental/Vision Insurance
- Company Paid Life Insurance
- 401k with Company matching
- Competitive PTO and Company Holidays
- Team lunches to facilitate bonding and connection
- Emphasis on Wellness: Group activities, mindfulness exercises, physical exercise
- Frequent office hangouts and meetups outside of work
Mochi Health focuses on Healthcare, Health and Wellness, and Mobile Health. Their company has offices in San Francisco. They have a large team that's between employees.
You can view their website at or find them on LinkedIn.
Digital Marketing Manager - San Francisco, United States - Mochi Health
Description
Healthcare is broken. So we built Mochi Health to bring care to the most overlooked populations in medicine. We combine our team of world-class providers, evidence-based medicine, and efficient design to help patients across the US every day.
Mochi Health is a high-growth tele-health obesity clinic, with a steadfast commitment to ensuring accessibility and affordability in weight management. Founded by Dr. Myra Ahmad and backed by esteemed founders and medical professionals, our mission revolves around delivering holistic and patient-focused care. As our team experiences rapid expansion, our headquarters proudly reside in San Francisco.
About the Role:
Mochi Health is at the forefront of utilizing performance marketing strategies to engage clients in their health and wellness journey. We are focused on building trusted relationships and making a positive impact through empathetic communication and data-driven decision-making. The Marketing department at Mochi Health is looking for creative thinkers with the ability to ask meaningful questions and use insights to drive impactful results. This role is in-person at our office in San Francisco, CA.
What You'll Do: