- Synthesize insights and data from a wide variety of sources (qualitative & quantitative) to develop clear and actionable recommendations that will further brand strategies and support business planning processes
- Work closely with cross-functional team members to build and drive overall strategy and ensure execution excellence
- Identify and validate business risks and opportunities and drive action to address
- Own brand-led dog food innovation through gate process and commercialization
- Work closely with Project Management and cross functional partners to deliver executions that link to brand strategy and meet financial targets
- Develop and track key metrics to understand innovation performance and recommend potential optimizations
- Manage KnB's & Gravy Train brand marketing budget over fiscal year, including reporting, reconciliation, and funding transfers
- Lead budget planning, working with cross-functional partners to fund key brand priorities and initiatives Qualifications
- Four-year college degree is required; a Marketing related degree is preferred
- MBA is a plus (but not required, especially if experience is strong)
- At least 2 years of CPG Marketing experience is required
- Experience tracking & reporting business vs. plan and driving projects requiring cross functional coordination & leadership
- Proven ability to turn data into insights and action is required. IRI/Nielsen literacy is a strong plus
- Entrepreneurial spirit with a growth mindset and passion for delivering business results
- Strong analytical and communication skills, both written and verbal
- Ability to take data and information from a variety of sources and turn them into a concise, action-oriented story ("Storytelling")
- Excellent interpersonal skills and collaborative mindset
- Ability to navigate a matrixed organization and dynamic environment, working with people at all levels internally & externally
- In-office (Lakeville, MN) with a hybrid work schedule
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Associate Brand Manager - Lakeville, United States - Post Consumer Brands
Description
Job Description
Business Unit OverviewBrand
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We're always searching the center store for the next exciting product to add to our portfolio, and right now, we're growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That's where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.
Location DescriptionPost Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
ResponsibilitiesThe Associate Brand Manager will lead Kibbles 'n Bits (KnB) & Gravy Train strategy and execution while assisting with key initiatives.
Brand Strategy & Execution
Project Champion
Marketing Budget
Education
Experience
Other
Work Location
#LI-hybrid
