Web Landscape Strategist - Philadelphia, United States - Softpath System

Description

Job Title:

Web Landscape StrategistSeeking a Web Landscape Strategist to work with one of its top clients' Omni-Channel Excellence Hub team to lead the effort in monitoring external web trends and focusing on qualitative/quantitative data gathering/insights to help our client evolve into being more data-driven with respect to web evolution.

This data and information are important in informing its overall commercial web strategy in the pharmaceutical industry.


Requirements:
Pharma industry experience (


NOTE:
THIS IS NON-NEGOTIABLE)

Digital/Web Strategy/Competitive Intelligence experience (MUST HAVE)Specific in-house pharma experience as opposed to agencySpecific responsibilities include:
Competitive web landscape insights gathering and analysis - secondary researchGathering, cataloging and analyzing global and country web-related market researchRegulatory insights gathering, including cataloging of country-level restrictions for webGathering output from CX work as input into commercial web strategyProposal for gathering additional HCP and HCC/patient insights for webAdditional support for web team, as neededMinimum requirements:Previous healthcare/pharma industry experienceExperience with data sets, especially competitive intelligence and/or external trendsUnderstanding of web analytics, Google AnalyticsIndependent worker and strong collaboratorDesired skills:Experience with competitive analysis tools#J-18808-Ljbffr