Marketing Technology Coordinator - Dedham - Dedham Savings

    Dedham Savings
    Dedham Savings Dedham

    4 days ago

    Description

    Job Type
    Full-time
    Description
    SUMMARY
    The Marketing Technology Coordinator manages and optimizes the Bank's digital marketing platforms to support brand visibility, customer engagement, and regulatory compliance. This role serves as a key liaison between Marketing, IT, vendors, and agency partners to ensure digital channels, including the website, social media, listings, and in-branch screens, are accurate, current, and effective. The Coordinator plays an essential role in executing the Bank's marketing strategy through strong technical execution, coordination, and continuous improvement.
    ESSENTIAL DUTIES AND RESPONSIBILITIES
    Digital Platforms & Website Management

    • Own day-to-day administration of the Bank's website, ensuring content accuracy, functionality, compliance, and performance.
    • Partner with IT, hosting providers, and agency developers to manage enhancements, troubleshooting, analytics, and ongoing optimization.
    • Maintain documentation, change tracking, and audit support related to website updates and regulatory requirements.
    • Coordinate periodic website reviews with internal stakeholders and implement approved updates.
    Analytics, Listings & Search Visibility
    • Support digital performance measurement through Google Analytics and related tools.
    • Manage the Bank's online business listings and location data across Google, Yext, and related platforms, including holiday hours and updates.
    • Monitor and coordinate responses to online reviews in alignment with internal processes.
    Social Media & Social Listening
    • Coordinate and execute the Bank's social media presence across key platforms in alignment with the marketing and communications strategy.
    • Monitor engagement, respond to inquiries, and route issues or complaints according to Bank policy.
    • Track audience growth, engagement trends, and brand sentiment; share insights with Marketing leadership.
    • Monitor social, app store, and third-party review channels and coordinate responses as appropriate.
    In-Branch Digital Screens
    • Manage content and functionality for in-branch digital signage, ensuring timely updates and consistent messaging.
    • Coordinate with vendors and internal teams to troubleshoot issues, refresh content, and support campaigns or observances.
    • Monitor screens across branches to ensure accuracy and proper operation.
    Cross-Functional & Operational Support
    • Support rate updates, intranet content, webinars, and other digital initiatives in coordination with Marketing and Retail leadership.
    • Serve as a backup resource for marketing database and technology functions as needed.
    • Travel to branches as required to support digital tools and displays.
    • Complete required training and adhere to all privacy, data security, and compliance standards.
    • Actively support and promote the Bank's culture and commitment to service excellence.
    Consider this description to be the foundation of your job, not its boundaries. Expect to participate in internal and external training sessions and activities not described here which enhance the quality of service to the client.
    SUPERVISORY RESPONSIBILITIES
    None.
    Requirements
    QUALIFICATIONS
    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    EDUCATION and/or EXPERIENCE
    • Bachelor's degree from a four-year college or university; or two years related experience and/or training; or equivalent combination of education and experience.
    • Experienced in website administration, WordPress preferred.
    • Experienced in the management of a wide range of business social media sites.
    • Teamwork, attention to detail, and a positive attitude to contribute to a fast-paced environment are must-haves for interested candidates.
    • High technological proficiency; early adopter of new technologies, mobile apps, etc.
    • Strong proper usage of the English language.
    • Excellent oral and written communication skills.
    • Strong knowledge of marketing, public relations, advertising, and other related sales software and design.
    • Banking experience preferred.
    SKILLS
    • Working knowledge of the banking and financial services industry, including applicable federal laws and regulatory considerations affecting marketing and digital communications.
    • Proficiency in Microsoft Office applications (Word, Excel, Outlook, PowerPoint) and familiarity with marketing, public relations, and advertising tools.
    • Ability to create and manage digital content using Canva or similar graphic design platforms.
    • Experience with basic video creation, editing, and publishing for web and social media channels.
    • Strong aptitude for learning new technologies, platforms, and processes in a fast-paced digital environment.
    • Solid quantitative skills, including the ability to work with percentages, ratios, rates, and basic financial calculations; capable of interpreting data, identifying errors, and understanding simple charts and reports.
    • Excellent verbal, written, and interpersonal communication skills, with the ability to read and interpret documents, draft professional communications, follow and provide instructions, and collaborate effectively with customers, employees, and external partners.
    PHYSICAL DEMANDS
    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand, walk; use sufficient hand, arm and finger dexterity or feel objects, tools, or controls. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision.
    WORK ENVIRONMENT
    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
    KEY POINTS
    At Dedham Savings, we believe that being here for the journey means supporting our clients in a friendly and professional manner every day. While our employees are committed to helping our clients, we are committed to our employees. After all, we wouldn't have made it for nearly 200 years as a local neighborhood bank without them To support our employees, we offer a competitive benefits package with Medical, Dental, Vision, Flexible Spending, Tuition Reimbursement, Childcare Subsidy Reimbursement, Retirement, Life Insurance, and many other benefits.
    Dedham Savings is committed to providing equal opportunity for all employees and applicants without regard to race, color, religion, gender, sexual orientation, age, marital status, national origin, physical or mental disability, veteran or disability status, gender identity, or expression, citizenship, genetic information, ancestral origin, military status, pregnancy, childbirth, and or conditions relating to pregnancy or any other related medical conditions or any other status protected by Federal, State or local laws.
    Here at Dedham Savings, we strive to foster a culture where every voice is valued and where employees have a sense of belonging and connection with each other. We are dedicated to creating a work environment that understands, supports, and welcomes diverse perspectives and backgrounds. Together, we will create an inclusive and culturally competent and supportive environment where employees model behavior that enriches both Dedham Savings and the communities we support.
    PAY RANGE DISCLOSURE
    The pay range for this position is $28.31 to $36.51 per hour and is the lowest to highest hourly rate Dedham Savings in good faith believe we would pay for this role at the time of this posting. The Bank may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, experience, sales or revenue-based metrics, and business or organizational needs and affordability.
    EOE/F/M/Vet/Disabled
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